Cloud marketplaces are still a new sales channel, but this $250B (and growing) market can’t be ignored. Here are key insights for 2021 and beyond.

Selling on Red Hat Cloud Marketplace takes the software delivery and procurement experience to the next level, but it’s not always easy to get yourself up and running. With a growing catalog of software solutions and flexible deployment models, Red Hat Marketplace is an easy choice with Tackle at your side. We make listing, selling, and optimizing a breeze. Tackle’s unique process for strategically launching cloud software and measurably managing a Red Hat Marketplace business will put you a step ahead of the competition from day one.
The Right Set Up, Right Away
Red Hat Marketplace offers flexibility and neutrality when it comes to software listing types and how and where that software is deployed. Getting your SaaS product out on the Red Hat Marketplace will allow buyers to purchase your software from a public or private listing while you customize the method of delivery to meet your customer’s needs.
Consumption-based pricing models (known as both metering and pay-as-you-go) give your buyers the ability to easily get and pay for usage. This model offers the most pricing flexibility for the user but the most requirements to consider for you. Luckily, in this scenario, Tackle not only helps with getting set up and live, we also take the hassle out of the heavy integrations you’d have to do on your own.
Red Hat Marketplace offers flexibility and neutrality when it comes to software listing types and how and where that software is deployed. Getting your SaaS product out on the Red Hat Marketplace will allow buyers to purchase your software from a public or private listing while you customize the method of delivery to meet your customer’s needs.
Consumption-based pricing models (known as both metering and pay-as-you-go) give your buyers the ability to easily get and pay for usage. This model offers the most pricing flexibility for the user but the most requirements to consider for you. Luckily, in this scenario, Tackle not only helps with getting set up and live, we also take the hassle out of the heavy integrations you’d have to do on your own.
If you’re thinking of listing yourself, you may want to reconsider. Partnering with Tackle means you get short-term and long-term help so you’re set up for true success. Not only can we get you to Marketplace in less than six weeks — compared to 3-4 months if you do it yourself — we’ll continue helping you light up this new delivery channel, shifting the focus from listing to transacting.
When you list with Red Hat Cloud Marketplace, setting your sellers up for success can be a daunting prospect — but when you work with Tackle you get access to our tried and tested playbook from having worked with hundreds of successful software sellers. Our platform and our team of experts are chock full of best practices, tips, and resources for selling on the Marketplace can make or break your numbers.
For those who don’t want to build their own integrations, we’ve done the heavy lifting for you, including all the research and API creation. Like your product, Marketplace integrations change over time, requiring an ongoing “product-based” approach, not a time-boxed “project-based” approach. We do the work so your engineering team won’t have to.
Getting to Marketplace on your own requires a high degree of engineering support — which most organizations don’t have the time or resources for. With Tackle, your engineering investment is little to none, turning this channel into a business decision rather than a technical one. Let your engineers remain focused on building differentiating your product and delighting your users, let us handle your Marketplace integrations.
Once your product is live, we’ll work with your sales and sales operations teams to help them understand the ins and outs of selling through Marketplaces. From understanding when to position a Marketplace deal to creating Private Offers to transaction reporting, we work with you to maximize the benefits provided by each Marketplace.
Cloud marketplaces are still a new sales channel, but this $250B (and growing) market can’t be ignored. Here are key insights for 2021 and beyond.
We're predicting Cloud Marketplaces will exceed $50B by the end of 2025. Here's the data to back it up.
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