Tackle
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Learn from leading software companies like A Cloud Guru, Barracuda, CrowdStrike, and F5 about how they've built, managed, and scaled their Cloud Marketplace businesses.

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Tackle Accelerates Revenue Through Cloud Marketplaces

Our zero-engineering platform and industry expertise provide a go-to-market solution to help B2B software companies establish, operate, and scale sales through the cloud.
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Increased Revenue

Your Shortcut to New Revenue & Millions of New Customers

Cloud Marketplaces are the future of software sales. You get access to billions of committed spend that accelerates deals and simplifies procurement. With Tackle’s innovative platform, we help you list quickly and sell effectively — accessing a new revenue channel and millions of new customers.

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The Right Tools

Everything You Need to Grow Your Cloud Software Business

The Tackle Cloud Marketplace Platform enables a zero-engineering approach to listing, integrating, and managing your Cloud Marketplace business. Our unique platform provides the visibility, clarity, and ease of use necessary to manage your business and scale your Marketplace operations.

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Start Selling Quickly on Top Marketplaces with Tackle

Whether you’re listing your software for the first time or looking to expand into a new Marketplace, Tackle’s first-to-market platform allows you to get started quickly and grow confidently with the leading Cloud Marketplace Providers.

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Our Customers ❤️ Us
We have used Tackle to help us list in all three Marketplaces. The time and resources we saved by partnering with them to list and start transacting quickly were incredibly valuable. We were able to get up and running in less than 3 weeks and we had our first transaction in less than a month. This was an untapped source of revenue for us and we couldn’t have done it without the Tackle team.
Jen Murphy, Head of Channel Sales, Cockroach Labs
Thanks to Tackle, we were able to launch our new SaaS listing in less than 2 weeks with zero engineering cycles required so our internal team could stay focused on platform innovation. As a result, we've reduced sales cycle time by 20% for customer purchases run through our AWS Marketplace listing.
Steven Larsen, VP, Platform Partnerships, Sisense
Tackle took an overly complex process and made it easy for us. What's had an even bigger impact is making sense of all the Marketplace data. You might be tempted to build all of this yourself, and you could if you really wanted to, but resist that urge. This is heavy lifting that takes your focus away from your customers and delivering value, just let Tackle be your Marketplace co-pilot and focus your time on what's important: your customers.
Erik Peterson, Founder and CTO/CISO, CloudZero
We’re Focused on Enabling Marketplace as Your GTM Channel
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Hundreds & Growing Daily

The number of top software companies that have accelerated their Marketplace revenue with the help of Tackle

2 Days

The fastest time to listing on a Marketplace for a Tackle customer

Hundreds to Millions

Our customers have transacted thousands of deals ranging from 100s to 10s of millions of dollars in size

1 Day

The fastest time to a Tackle seller completing their first deal on a Marketplace

A Platform Dedicated to Marketplace Success & Revenue Growth

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Let’s Make This Easy

Listing on a Marketplace on your own is a hefty investment of time, money, and resources. Our unique platform and industry expertise make getting to Marketplace simple with zero engineering resources.

Get Unreal Speed to Marketplace

In one to six weeks you could be selling through the Cloud Marketplace of your choice. Our end-to-end Marketplace integration is designed to eliminate the learning curve and streamline the process.

See It All, Manage It All

Tackle gives you a single source of truth for managing your cloud software business. With our innovative platform, you can take control of your Marketplace sales with insights and visibility you can’t get anywhere else.

Grow With Confidence

Tackle offers a secure solution for scaling on Cloud Marketplaces. With built-in insights, continuous innovation, and expert team support, you can make informed decisions on when and how to scale your product offering or expand to new Marketplaces.

Leverage Our Expertise

We leverage our years of experience and team of experts to make listing and selling on Cloud Marketplaces a frictionless experience so you can concentrate on doing what you do best — creating world-class software for your customers.

We’ll Show You the Ropes

Tackle not only helps 200+ ISVs sell today, but we’ve built our go-to-market strategy around Marketplace sales. Join the community of Marketplace sellers and let us teach you how to leverage this channel and integrate Marketplace into your selling motion.
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Legendary Stories, Real Results

Sisense Has a New Revenue Strategy & a New Approach to AWS
Sisense wanted a way to accelerate the launch of a transactable SaaS listing to provide a high-touch customer experience and the dedicated care that aligned with their company values, as well as a way to open up a new channel for revenue. Tackle was there to help.
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Sisense Has a New Revenue Strategy & a New Approach to AWS Read the Story

KEY OUTCOMES

  • Landed two customers via Private Offers
  • Reduced sales cycle time by 20%
  • Launched new SaaS listing in less than 2 weeks with zero engineering
Snowflake Reaches Customers on Azure Marketplace With Zero Engineering
Customers wanted to purchase through the Azure Marketplace, mostly because it was easier to add Snowflake to their Azure bill than it was to add a new vendor into their system. The benefits also included centralized purchasing and improved buying leverage with Microsoft.
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Snowflake Reaches Customers on Azure Marketplace With Zero Engineering Read the Story

KEY OUTCOMES

  • Unlocked additional benefits driving new leads in new markets through a strengthened partnership with Microsoft
  • Efficient onboarding required less than ½ FTE of a non-engineering resource — a fraction of the internal resources estimate
  • Published a SaaS offer in Azure Marketplace within 30 days and begin transacting shortly thereafter
A Cloud Guru Takes Control of Marketplace Transactions With Tackle
A Cloud Guru didn’t have the time or resources to dedicate towards piecing together all the threads relating to their AWS Marketplace transactions. Tackle's Platform allowed A Cloud Guru to meet and surpass their desired goals of increasing speed to close, accuracy of transactions, and overall legibility of transactions on the AWS Marketplace.
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A Cloud Guru Takes Control of Marketplace Transactions With Tackle Read the Story

KEY OUTCOMES

  • Stitched together all Marketplaces data into one simple dashboard view
  • Increased speed to close, accuracy and legibility of AWS Marketplace transactions
  • Helped navigate the ins and outs of the AWS Marketplace, from best practices to reporting data
Auth0 Grows Marketplace Revenue by 10x in Year One
After getting listed on AWS Marketplace with Tackle, Auth0 has become a top-tier Marketplace Seller and has grown its Marketplace revenue by 10x.
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Auth0 Grows Marketplace Revenue by 10x in Year One Read the Story

KEY OUTCOMES

  • Reduced time-to-Marketplace from 3-5 months to less than 2 weeks
  • Completed a large transaction in a timeframe that was previously thought impossible
  • Got expert guide service, best practices, and recommendations to maximize Marketplace potential
  • Connected with the AWS support team to increase their success in this new sales channel
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News, Events & Resources
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Simply Get Listed & Start Selling

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