AWS Marketplace

Drive Exponential Growth
with AWS

Marketplace AWS

Maximize Your Go-To-Market with AWS

Partnering with AWS has become a mission-critical revenue channel as Marketplaces and co-selling open up a new frontier for go-to-market. For ISVs, it requires focused investment, dedicated resources, and integration into AWS’ programs and systems. Tackle’s Cloud GTM Platform and team of experts have processed more than $5B in Marketplace revenue and can help you drive new levels of revenue through AWS.

What You Get with Tackle

Buyer Intent Data

Score accounts to identify the best-fit opportunities for AWS Marketplace and co-selling to help buyers take advantage of their committed spend agreements (EDP) with AWS.

Smart Co-sell Workflows

Manage the entire co-sell workflow and streamline the process between ACE and your CRM to accelerate and run deals smoothly with your AWS team.

Support for All Sales Motions

Simplify the process of creating, delivering, booking, and tracking AWS Marketplace private offers, agreement-based offers (ABO), and channel partner private offers (CPPO).

Salesforce Integration

Bring critical Cloud GTM workflows and data into the systems where your alliances, sales, and operations teams' spend their time to keep Cloud GTM activities running smoothly.

Reporting & Insights

Get full visibility into the impact of your AWS partnership with co-sell and Marketplace insights, performance metrics, and an aggregated dashboard for deals and disbursements.

Unmatched Expertise

We understand what it takes to be successful with AWS. Through helpful workshops, coaching, and strategic services, Tackle can help you drive a meaningful partnership, no matter what stage of maturity you’re in today.
tackle is an AWS Partner
Tackle is an AWS Qualified Partner
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What Our Customers Say
Tackle has helped bring our co-sell and AWS Marketplace motions together and streamline that into Salesforce. We’ve eliminated many manual processes, have direct integrations with the AWS Partner Network (APN) Customer Engagement (ACE) Program, and have customized it to our direct selling motion. Now our revenue, operations, and alliance teams can operate faster to accelerate and close deals.
Francois Grenier, Head of Partnerships, Thoropass

Hyperscale in Hyperdrive

Weka’s AWS Marketplace Pipeline
While Weka has built its storage infrastructure solutions on Amazon Web Services (AWS) since day one, building its cloud go-to-market (GTM) strategy was new territory. As the company expanded its offerings, it looked for new ways to reach its growing customer base. Tapping into AWS Marketplace and working with Tackle to streamline the process proved to be a massive opportunity. In under one year, Weka grew its cloud pipeline deals from zero to 15 percent of the company’s overall business opportunity.
Weka’s AWS Marketplace Pipeline Read the Story

KEY OUTCOMES

  • 15% of revenue driven through Marketplace
  • 20x increase in cloud pipeline
  • Roughly 1 week saved in financial reconciliation
CircleCI Opens AWS Marketplace Channel with Tackle Leading to 452% Growth
CircleCI, a software-as-a-service (SaaS) company that delivers a continuous integration platform, saw the writing on the wall as its customers began changing the way they buy software. Carving out a presence on AWS Marketplace was key.
CircleCI Opens AWS Marketplace Channel with Tackle Leading to 452% Growth Read the Story

KEY OUTCOMES

  • 10%+ of overall revenue driven through the cloud
  • 185% ROI on Tackle purchase
  • 452% growth in Marketplace revenue
SecurityScorecard Credits Tackle with 8X Growth in AWS Marketplace Revenue
To market its unique offering and help boost sales, SecurityScorecard partnered with Tackle to drive an 8X increase in revenue in its first year on AWS Marketplace.
SecurityScorecard Credits Tackle with 8X Growth in AWS Marketplace Revenue Read the Story

KEY OUTCOMES

  • Experienced 8X revenue boost after first year
  • Reduced the time needed to close deals
  • Gained strategic sales advantages by working with a savvy partner
Frequently Asked Questions

What is AWS Marketplace?

AWS Marketplace is a curated digital catalog of third-party software, data, and services customers use to build solutions and run their businesses. AWS Marketplace features thousands of software listings across a wide range of categories, including security, business applications, machine learning, and more.

What are the benefits of AWS Marketplace?

Software companies are tapping into new markets by selling through and selling with AWS. AWS Marketplace provides ISVs access to millions of new buyers and helps ISVs grow their businesses, expand reach, and advance their cloud partnerships. 

Tap into that access quickly and strategically with Tackle’s help—we’ll help you create, manage, and transact through your AWS Marketplace listing, learn the ins and outs of co-selling with AWS, and provide critical AWS buyer data to guide your sellers to the most lucrative deals.

How to sell on AWS Marketplace

Getting listed is just the first step to selling on AWS Marketplace—selling on AWS Marketplace requires a product and pricing strategy, co-sell engagement, and integration into the go-to-market system. Tackle can help you every step of the way. 

How do I co-sell with AWS? 

Co-selling with AWS helps ISVs grow their businesses and tap into new buyer markets by partnering with AWS to expand reach and work deals together. Successful co-selling with AWS requires effective engagement between your sales team and the AWS field sellers. 

Leverage Tackle to operationalize the AWS co-sell process, manage workflows within Tackle or in Salesforce, and streamline communications to facilitate stronger partnerships.

What is AWS Marketplace?

AWS Marketplace is a curated digital catalog of third-party software, data, and services customers use to build solutions and run their businesses. AWS Marketplace features thousands of software listings across a wide range of categories, including security, business applications, machine learning, and more.

What are the benefits of AWS Marketplace?

Software companies are tapping into new markets by selling through and selling with AWS. AWS Marketplace provides ISVs access to millions of new buyers and helps ISVs grow their businesses, expand reach, and advance their cloud partnerships. 

Tap into that access quickly and strategically with Tackle’s help—we’ll help you create, manage, and transact through your AWS Marketplace listing, learn the ins and outs of co-selling with AWS, and provide critical AWS buyer data to guide your sellers to the most lucrative deals.

How to sell on AWS Marketplace

Getting listed is just the first step to selling on AWS Marketplace—selling on AWS Marketplace requires a product and pricing strategy, co-sell engagement, and integration into the go-to-market system. Tackle can help you every step of the way. 

How do I co-sell with AWS? 

Co-selling with AWS helps ISVs grow their businesses and tap into new buyer markets by partnering with AWS to expand reach and work deals together. Successful co-selling with AWS requires effective engagement between your sales team and the AWS field sellers. 

Leverage Tackle to operationalize the AWS co-sell process, manage workflows within Tackle or in Salesforce, and streamline communications to facilitate stronger partnerships.

Find Us on AWS Marketplace

Purchase Tackle’s Cloud GTM Platform on AWS Marketplace so you can get listed, start selling, and accelerate revenue today.

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