Drive Exponential Growth with AWS

With powerful AWS Marketplace connections, ACE-integrated co-selling, buyer insights, Salesforce integration, and more, Tackle helps you level up your partnership with AWS.

Maximize Your Go-To-Market
with AWS

Partnering with AWS has become a mission-critical revenue channel as Marketplaces and co-selling open up a new frontier for go-to-market. For ISVs, it requires focused investment, dedicated resources, and integration into AWS’ programs and systems. Tackle’s Cloud GTM Platform and team of experts have processed more than $5B in Marketplace revenue and can help you drive new levels of revenue through AWS.

What You Get with Tackle

Buyer Intent Data

Score accounts to identify the best-fit opportunities for AWS Marketplace and co-selling to help buyers take advantage of their committed spend agreements (EDP) with AWS.

Smart Co-sell Workflows

Manage the entire co-sell workflow and streamline the process between ACE and your CRM to accelerate and run deals smoothly with your AWS team.

Support for All Sales Motions

Simplify the process of creating, delivering, booking, and tracking AWS Marketplace private offers, agreement-based offers (ABO), and channel partner private offers (CPPO).

Salesforce Integration

Bring critical Cloud GTM workflows and data into the systems where your alliances, sales, and operations teams’ spend their time to keep Cloud GTM activities running smoothly.

Reporting & Insights

Get full visibility into the impact of your AWS partnership with co-sell and Marketplace insights, performance metrics, and an aggregated dashboard for deals and disbursements.

Unmatched Expertise

We understand what it takes to be successful with AWS. Through helpful workshops, coaching, and strategic services, Tackle can help you drive a meaningful partnership, no matter what stage of maturity you’re in today.

What Our Customers Say

Tackle has helped bring our co-sell and AWS Marketplace motions together and streamline that into Salesforce. We’ve eliminated many manual processes, have direct integrations with the AWS Partner Network (APN) Customer Engagement (ACE) Program, and have customized it to our direct selling motion. Now our revenue, operations, and alliance teams can operate faster to accelerate and close deals.

Francois Grenier, Head of Partnerships, Thoropass

Cloud Pipeline Growth

With Tackle, Weka saw a 20x increase in its cloud-attributed pipeline and is now running 15%+ of its total revenue through AWS Marketplace.


15% of the company’s overall business

through Marketplace

20x increase in cloud pipeline

& landed several Fortune 1000

Saved nearly a week

in financial monthly reconciliation

Frequently Asked Questions

AWS Marketplace is a curated digital catalog of third-party software, data, and services customers use to build solutions and run their businesses. AWS Marketplace features thousands of software listings across a wide range of categories, including security, business applications, machine learning, and more.

Software companies are tapping into new markets by selling through and selling with AWS. AWS Marketplace provides ISVs access to millions of new buyers and helps ISVs grow their businesses, expand reach, and advance their cloud partnerships. 

Tap into that access quickly and strategically with Tackle’s help—we’ll help you create, manage, and transact through your AWS Marketplace listing, learn the ins and outs of co-selling with AWS, and provide critical AWS buyer data to guide your sellers to the most lucrative deals.

Getting listed is just the first step to selling on AWS Marketplace—selling on AWS Marketplace requires a product and pricing strategy, co-sell engagement, and integration into the go-to-market system. Tackle can help you every step of the way.

See the Seller Guide 

Co-selling with AWS helps ISVs grow their businesses and tap into new buyer markets by partnering with AWS to expand reach and work deals together. Successful co-selling with AWS requires effective engagement between your sales team and the AWS field sellers. 

Leverage Tackle to operationalize the AWS co-sell process, manage workflows within Tackle or in Salesforce, and streamline communications to facilitate stronger partnerships.

See the Seller Guide 

Find Us on AWS Marketplace

Purchase Tackle’s Cloud GTM Platform on AWS Marketplace so you can get listed, start
selling, and accelerate revenue today.

Ready to Accelerate Revenue with AWS?