AWS Marketplace

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Selling on AWS Marketplace

We’ve been helping businesses unlock a new channel of growth and acceleration in the AWS Marketplace since our start, connecting hundreds of clients with millions of new buyers — painlessly and in record time. From navigating the vast array of set-up options to optimizing and capitalizing on your listings, we’re here to help. With Tackle, getting started with AWS Marketplace shifts from daunting to delightful.

Go From Zero to Full Speed Faster & Easier

There are many reasons why getting your software out on AWS can be challenging, from lack of resources and a steep technical learning curve to finding the right structure that best suits your needs. We help hundreds of software companies get listed on Cloud Marketplaces every year, so we can massively reduce the time, energy, and effort required — achieving a predictable and repeatable outcome without the need for advanced engineering. Our proprietary methodology blows the DIY way out of the water, clearing the way for exponential growth.

1. Get Your Product on the Shelves

From access configuration, journey mapping, and strategy development to removing sales and customer success barriers, we’ll manage the listing process step by step.

2. Get Those First Wins, then Scale

Private Offers are the most flexible way to transact, allowing you to bring the custom terms and pricing to your customers as efficiently as possible Plus, as your co-sell business expands, the Tackle platform grows and scales with you, simplifying the sales process, taking the guesswork out of deal status and untangling the story for Sales Ops.

3. Analyze & Optimize for Results

Optimizing can be hard, but we can help — with advanced integrations into reporting sources, deep analytics and insights, and an evergreen strategy that keeps your listings fresh. Our platform provides the hooks to support your growth, with auto-provisioning, transaction activity, UI-driven metering, and robust management of Private Offers.

The Right Set Up, Right Away

What Listing Type Is Right For You?
Getting listed on AWS Marketplace isn’t as easy as pushing a publish button. First, you’ll need to make choices that impact how you package your product, pricing, and even delivery to your users. The Tackle Platform and methodology provide you with clear insight into the AWS Marketplace listing options and simplifying the decision-making process. We’ll help you maneuver the myriad of options available, including what SaaS billing model is right for your software.

Getting your SaaS product out on the AWS Marketplace with a subscription-based pricing model will allow buyers to purchase your software and it gives you the ability to manage it all from the Cloud. From choosing the right plan and getting your product details in order to navigating the AWS Marketplace Management Portal and integration testing, we get our hands dirty so you don’t have to.

If you choose a contract pricing model for your product on the AWS Marketplace, your buyer can be billed in advance or on a flexible payment schedule, if you offer that option. We’ll help you navigate every step along the way, from choosing the right plan and getting your product details in order to navigating the AWS Marketplace Management Portal and integration testing.

Similar to a standard contract, consumption-based pricing models are blended models that give your buyers the ability to easily get and pay for usage above and beyond their contract. This model offers the most pricing flexibility for the user but the most requirements to consider for you. Luckily, in this scenario, Tackle not only helps with getting set up and live, we also take the hassle out of the heavy integrations you’d have to do on your own.

Getting your SaaS product out on the AWS Marketplace with a subscription-based pricing model will allow buyers to purchase your software and it gives you the ability to manage it all from the Cloud. From choosing the right plan and getting your product details in order to navigating the AWS Marketplace Management Portal and integration testing, we get our hands dirty so you don’t have to.

If you choose a contract pricing model for your product on the AWS Marketplace, your buyer can be billed in advance or on a flexible payment schedule, if you offer that option. We’ll help you navigate every step along the way, from choosing the right plan and getting your product details in order to navigating the AWS Marketplace Management Portal and integration testing.

Similar to a standard contract, consumption-based pricing models are blended models that give your buyers the ability to easily get and pay for usage above and beyond their contract. This model offers the most pricing flexibility for the user but the most requirements to consider for you. Luckily, in this scenario, Tackle not only helps with getting set up and live, we also take the hassle out of the heavy integrations you’d have to do on your own.

The Tackle Difference

If you’re thinking of listing yourself, you may want to reconsider. Partnering with Tackle means you get short-term and long-term help so you’re set up for true success. Not only can we get you to Marketplace in less than six weeks — compared to 3-4 months if you do it yourself — we’ll continue helping you light up this new delivery channel, shifting the focus from listing to transacting.

Sales Training

When you list with AWS Marketplace, you don’t get a playbook, you get hundreds of pages of Marketplace documents — but when you work with Tackle you do. Our tools, tips, and resources for selling on the Marketplace can make or break your numbers.

Marketplace Integrations

For those who don’t want to build their own integrations, we’ve done the heavy lifting for you, including all the research, API creation, and auto-updates for marketing and finance systems, and more. Like your product, Marketplace integrations change over time, requiring an ongoing “product-based” approach, not a time-boxed “project-based” approach. We do the work so your engineering team won’t have to.

Zero-Engineering Effort

Getting to Marketplace on your own requires a high degree of engineering support — which most organizations don’t have the time or resources for. With Tackle, your engineering investment is little to none. Let your engineers remain focused on building differentiating features for your product, let us handle your Marketplace integrations.

True Partnership

Once your product is live, we’ll work with your Sales and Sales Operations teams to help them understand the ins-and-outs of selling through Marketplaces. From understanding when to position a Marketplace deal to your customers to creating Private Offers to Marketplace reporting and accounting, we work with you to maximize the benefits provided by each Marketplace.

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From Tackle to AWS Marketplace

New Relic Saw Faster Sales on AWS in Less Than 6 Weeks
New Relic partnered with Tackle to get listed and start selling on the AWS Marketplace. Tackle was able to complete the listings in less than 6 weeks before moving on to enabling advanced reporting and downstream business integrations.
New Relic Saw Faster Sales on AWS in Less Than 6 Weeks Read the Story

KEY OUTCOMES

  • Immediate sales traction
  • Accelerated the time to close deals
  • Gained a go-to sales channel
  • Expanded AWS partnerships & strategy
  • New customer acquisition, incremental transactions
Auth0 Gets Listed & Starts Selling on AWS in Less Than 2 Weeks
Auth0 had a tremendous opportunity from a large client who was ready to purchase. The problem: they wanted to do it via the AWS Marketplace, and Auth0 wasn't listed. Read how Tackle got them ready to transact in less than two weeks.
Auth0 Gets Listed & Starts Selling on AWS in Less Than 2 Weeks Read the Story

KEY OUTCOMES

  • Reduced time-to-Marketplace from 3-5 months to less than 2 weeks
  • Completed a large transaction in a timeframe that was previously thought impossible
  • Got expert guide service, best practices, and recommendations to maximize Marketplace potential
  • Connected with the AWS support team to increase their success in this new sales channel
A No-Hassle, Go-to-Marketplace Solution for PagerDuty
PagerDuty sought a way to get their software onto the AWS Marketplace without diverting their resources away from building their core product. That's where Tackle came in.
A No-Hassle, Go-to-Marketplace Solution for PagerDuty Read the Story

KEY OUTCOMES

  • Kept internal teams focused on platform innovation
  • Landed two enterprise customers via Private Offers
  • Continues to bring in new logos
Sisense Has a New Revenue Strategy & a New Approach to AWS
Sisense wanted a way to accelerate the launch of a transactable SaaS listing to provide a high-touch customer experience and the dedicated care that aligned with their company values, as well as a way to open up a new channel for revenue. Tackle was there to help.
Sisense Has a New Revenue Strategy & a New Approach to AWS Read the Story

KEY OUTCOMES

  • Landed two customers via Private Offers
  • Reduced sales cycle time by 20%
  • Launched new SaaS listing in less than 2 weeks with zero engineering

Get Tackle on AWS Marketplace

We’re our own best customer. Find and purchase the Tackle Cloud Marketplace Platform on AWS Marketplace so you can get listed and start selling today.

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Simply Get Listed & Start Selling