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Tackle Co-Sell

Scale Revenue with
Cloud Partners

FEATURE OVERVIEW

Build Strong Cloud Partner Relationships

Co-selling with Cloud Partners is an essential part of any successful Cloud GTM strategy. Tackle customers with a strong co-sell discipline inevitably find access to budgets they didn’t have before, doors open where they may have been closed, and most importantly, higher average contract value (ACV).

What Is Cloud GTM?
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See It In Action

Tackle Co-Sell provides an end-to-end solution built to reduce the complexity of co-sell and accelerate sales through the clouds. With expert guidance from the Tackle team, we will help you map out your path to co-sell success.

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Knowing who to sell to and sell with helps sellers adopt this new motion, leading to faster and larger transactions via the Cloud Marketplaces. The Tackle Platform is designed to help sellers sell side-by-side with Cloud Partners in their respective Marketplaces.

Send and receive co-sell opportunities without leaving Salesforce

We integrate Salesforce, Cloud Partner co-sell portals, and the Tackle Platform for an automated Marketplace sales experience. Sellers never need to leave Salesforce or learn how to navigate another portal.

Configure co-sell processes to work for you

A flexible, no-code implementation allows for customization along the way. Map any field from any object in Salesforce, insert an approval step before sending an opportunity to the partner, and create email templates to keep sellers on message.

Stay informed every step of the way

Maintain visibility into status updates as deals move along, change status, or close out. View opportunity status in both the Tackle dashboard and your Salesforce instance, keeping stakeholders up to date throughout the sales cycle.
Expert Guidance Every Step of the Way
Our team is well-versed on the nuances and complexities of managing co-sell operations across Cloud Providers. We understand how they can add up, stalling your execution of a holistic multi-cloud GTM strategy. Simplifying the co-sell process empowers companies to accelerate Marketplace investment and prioritization while building a stronger Cloud GTM foundation.

Automated co-selling is made possible by these key integrations:

Tackle’s Salesforce application streamlines the management of Marketplace private offers and registration of co-sell opportunities with your cloud partner. The Co-Sell feature is accessible in both the Tackle application and in Salesforce for high-volume sellers that need an automated experience.

Integrations

An integration with your Cloud Partner’s co-sell portal ensures opportunity referrals are synced and up-to-date in Salesforce and Tackle. Sellers kick off co-sell engagements from their CRM and leaders get a clear view of co-sell activity from the Tackle dashboard.

Tackle offers a complete Marketplace sales workflow connecting the CRM, co-sell portals, and the Tackle Cloud Marketplace Platform. Tackle Offers, a feature that is also accessible from Salesforce, provides a simple way to pass custom pricing and terms to each buyer, delivering a personalized feel that results in shortened sales cycles and quicker closes. The creation of private offers is simple and accurate, drawing on pre-populated opportunity data from Salesforce.

The Tackle Platform

Tackle’s Salesforce application streamlines the management of Marketplace private offers and registration of co-sell opportunities with your cloud partner. The Co-Sell feature is accessible in both the Tackle application and in Salesforce for high-volume sellers that need an automated experience.

Integrations

An integration with your Cloud Partner’s co-sell portal ensures opportunity referrals are synced and up-to-date in Salesforce and Tackle. Sellers kick off co-sell engagements from their CRM and leaders get a clear view of co-sell activity from the Tackle dashboard.

Tackle offers a complete Marketplace sales workflow connecting the CRM, co-sell portals, and the Tackle Cloud Marketplace Platform. Tackle Offers, a feature that is also accessible from Salesforce, provides a simple way to pass custom pricing and terms to each buyer, delivering a personalized feel that results in shortened sales cycles and quicker closes. The creation of private offers is simple and accurate, drawing on pre-populated opportunity data from Salesforce.

The Tackle Platform

See Why Customers ❤️ Tackle Co-Sell

Weka’s AWS Marketplace Pipeline
While Weka has built its storage infrastructure solutions on Amazon Web Services (AWS) since day one, building its cloud go-to-market (GTM) strategy was new territory. As the company expanded its offerings, it looked for new ways to reach its growing customer base. Tapping into AWS Marketplace and working with Tackle to streamline the process proved to be a massive opportunity. In under one year, Weka grew its cloud pipeline deals from zero to 15 percent of the company’s overall business opportunity.
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Weka’s AWS Marketplace Pipeline Read the Story

KEY OUTCOMES

  • 15% of revenue driven through Marketplace
  • 20x increase in cloud pipeline
  • Roughly 1 week saved in financial reconciliation
Lacework Reaches New Heights with 5x Increase in New Customers
Lacework partnered with Tackle to deliver everything Lacework needs to 3x their Marketplace revenue and and 5x net new customers.
Read the Story
Lacework Reaches New Heights with 5x Increase in New Customers Read the Story

KEY OUTCOMES

  • 3x increase in overall revenue growth
  • 5x increase in net new customers
  • 90+% trial conversion rate each quarter
More Platform Features to Explore
Platform Overview
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Reporting & Insights
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