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Tackle Prospect

Business Intelligence
to Fuel Your
Cloud GTM Strategy

FEATURE OVERVIEW

Every Great GTM Strategy Starts with Data

Sellers need actionable insights to understand a buyer’s interest in Marketplace and to identify the best-fit deals to co-sell with the clouds. When they have buyer data at their fingertips, it’s easier to quantify the opportunity, forecast the revenue potential, and build trust with leadership, resulting in faster and larger transactions.

 

Tackle has processed billions in Marketplace transactions, facilitated thousands of co-sell engagements, and analyzed even more pipeline opportunities giving us unique visibility into enterprise buying patterns and behaviors. Leveraging our vast data set and AI/ML-trained model, Tackle Prospect helps you identify best-fit deals for Marketplace, run highly targeted campaigns, and nail your Cloud GTM objectives.

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How Does it Work?

The Tackle Prospect model considers multiple factors regarding your buyers’ Marketplace purchase history, cloud investments, and several others that only Tackle can provide. Upload a list of domains to the Tackle application and instantly receive scores by cloud — something only Tackle can provide. Take advantage of the Salesforce application to surface the Tackle scores inside each account or opportunity.

 

By making this data accessible, we help you answer questions like:

  • Which Marketplaces are your prospects most likely to transact on?
  • How many opportunities in your pipeline are most likely to transact through the Marketplace?
  • Which prospects have existing cloud budgets that can be used to purchase third-party software through Marketplace?
  • How can your marketing team use this and other 3rd party buyer intent data to channel this into an effective Account-Based Marketing strategy?
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Explore Tackle Prospect

Tackle Prospect offers unique benefits to multiple players in your Cloud GTM team.

Sellers

can access data in Salesforce on the accounts most likely to purchase through specific clouds to have the right conversations earlier in the sales cycle.

Revenue Leaders

can improve sales team productivity by focusing sellers on the accounts with a cloud budget that have a higher probability of closing through the cloud.

Marketing

can use this buyer intelligence data in combination with other intent data to target the right accounts with the right message.

Alliances

can better quantify the Marketplace opportunity for their leadership team.
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Tackle Prospect is a best-practice resource at Iron Mountain being used to accelerate SaaS sales and drive more value to our customers.
Kristin Wilcox, Strategic Alliance Director - Americas, Iron Mountain
More Platform Features to Explore
Platform Overview
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