Weka’s AWS Marketplace Pipeline
While Weka has built its storage infrastructure solutions on Amazon Web Services (AWS) since day one, building its cloud go-to-market (GTM) strategy was new territory. As the company expanded its offerings, it looked for new ways to reach its growing customer base. Tapping into AWS Marketplace and working with Tackle to streamline the process proved to be a massive opportunity. In under one year, Weka grew its cloud pipeline deals from zero to 15 percent of the company’s overall business opportunity.