Tackle’s 2021 State of Cloud Marketplaces report revealed that 42% of buyers purchase through Marketplaces like AWS because it accelerates the time to value they receive from the software they purchase. Buyers want to leverage Marketplace to gain faster access to the tools they need without a complicated purchasing process. Further, buying behaviors today trend towards low-touch purchasing and fast, easy access to software.
AWS now offers a Free Trial feature to their Marketplace sellers to support ISVs as they experiment with go-to-market models and user-centric offerings.
In the 2021 Report, Tackle CEO John Janhke predicted that companies will start to consider Marketplace as a launch pad for a bottoms-up selling motion.
Cloud Marketplaces are an effective first step for companies looking to execute a product-led or usage-based pricing strategy. Product-led growth is a bottoms-up approach that speaks directly to the needs of end users. These motions are complex and difficult to get right on your own, but the flexibility and innovation of Cloud Marketplaces open the opportunity for low-risk experimentation. For example, free trials speed time to value for new Marketplace buyers and offer the opportunity to try out this sales motion.
AWS Marketplace SaaS Free Trials are now generally available
AWS now offers a Free Trial feature to their Marketplace sellers to support ISVs as they experiment with go-to-market models and user-centric offerings. As a beta participant, Tackle supported many of our customers as they tested this highly anticipated new feature for AWS Marketplace. Tackle customers were able to learn from the experience while AWS iterated and improved the functionality.
How does it work?
The new feature lets sellers create a free trial experience for SaaS product listing and set a customized duration for the trial. Tackle customers will be able to easily route free trials to a unique registration, provisioning, and monitoring flow. AWS Marketplace buyers will be able to easily identify products with a free trial available independently and experience your product instantly.
Is your listing configuration up-to-date?
Up-to-date Seller Data Feed Delivery Service (SDDS) and Amazon Simple Notification Service (SNS) configuration are important to a good AWS SaaS Free Trials experience. New reports for this feature will be available via SDDS, so if you haven’t configured this AWS reporting service, now would be a great time to do so and Tackle is here to help you through that process.
To learn more about this new AWS Marketplace feature, check out this guide or reach out to your Tackle representative for more information.