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Marketplace Strategy

How Looker Leverages GCP Marketplace as a GTM Strategy

If you’ve heard a lot of chatter about Cloud Marketplaces, but still aren’t sure what they are or why you should be selling on them, that’s okay, you’re not alone. Cloud Marketplaces are still a relatively new channel for selling, however, they have the potential to accelerate time to revenue, make procurement easier and meet your buyers where their wallets already are to simplify purchasing. For this webinar, we’ve gathered an ISV, Looker, that has been selling via GCP Marketplace to share how they’ve made this channel a part of their GTM playbook to drive revenue on Marketplace.

How Snowflake Drives Revenue with Azure Marketplace

Not sure why you should be selling on Cloud Marketplaces? You’re not alone. Hear our panelists from the Azure Marketplace team and top Azure Marketplace seller, Snowflake, about best practices for driving success and revenue on the Marketplace.

How to Drive Organic Traffic to Your Marketplace Listing

Getting listed on Marketplace is a huge milestone, but you then have to let your audience know they can purchase from you there to make this new channel an effective revenue stream. There are, however, some tried and true strategies that the most successful software companies are using to drive traffic to their Marketplace listings. Check them out!

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