Tackle CEO, John Jahnke, sits down with Jay McBain, Principal Analyst – Channels, Partnerships & Alliances at Forrester, for a special fireside chat all about channel strategy, the partner ecosystem, and the role of Marketplace.
Most companies that hear about the opportunity on Marketplaces start bright-eyed and excited. However, every “overnight success” is the result of a well-thought-out and executed plan. Here’s what to consider on your Marketplace Roadmap.
Private Offers and Private Plans give you the power to customize buyers’ terms and pricing, turning a one-size-fits-all listing into a bespoke offering. But first, let’s drop some knowledge on how to do it right.
Cloud Marketplaces like Google Cloud Platform can help you accelerate deals by meeting buyers where they’re already committed to spending. Plus, you’ll gain new sales partners as you build relationships with Marketplace reps.
If you’ve heard a lot of chatter about Cloud Marketplaces, but still aren’t sure what they are or why you should be selling on them, that’s okay, you’re not alone. Cloud Marketplaces are still a relatively new channel for selling, however, they have the potential to accelerate time to revenue, make procurement easier and meet your buyers where their wallets already are to simplify purchasing. For this webinar, we’ve gathered an ISV, Looker, that has been selling via GCP Marketplace to share how they’ve made this channel a part of their GTM playbook to drive revenue on Marketplace.
Selling software on Cloud Marketplaces requires you to rewrite some of your sales playbook. However, there are a few ways you can properly prepare so you can use this new revenue channel to its full advantage.
Selling your software through Azure Marketplace takes more than just getting listed. Hear from the experts on how to market your listing, accelerate deals, and drive revenue.
Not sure why you should be selling on Cloud Marketplaces? You’re not alone. Hear our panelists from the Azure Marketplace team and top Azure Marketplace seller, Snowflake, about best practices for driving success and revenue on the Marketplace.
Getting listed on Marketplace is a huge milestone, but you then have to let your audience know they can purchase from you there to make this new channel an effective revenue stream. There are, however, some tried and true strategies that the most successful software companies are using to drive traffic to their Marketplace listings. Check them out!
Discover how to set realistic KPIs for success in Cloud Marketplaces. Track deal size, speed, and ease for rapid adoption and expansion. Learn more with Tackle.
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