State of Cloud Marketplaces 2020: Trends, Predictions & Insights for Software Sellers
Get a deep dive with Bessemer Venture Partners into our State of Marketplaces 2020 Report and our predictions for the future of software sales.
Get a deep dive with Bessemer Venture Partners into our State of Marketplaces 2020 Report and our predictions for the future of software sales.
Here’s everything you need to know about Cloud Marketplaces, a largely untapped $250B cloud sales channel, with data from hundreds of Marketplace sellers & buyers!
You don’t need to throw everything you know about selling to your customers out the window, but there are special considerations about how and when to craft a deal through Cloud Marketplaces.
As if the world of software sales wasn’t changing enough already, the COVID-19 pandemic has sent the growth of the Cloud and Cloud Marketplaces into hyperdrive. Hang on tight, because the importance of channels is evolving in front of our eyes.
Tackle CEO, John Jahnke, sits down with Jay McBain, Principal Analyst – Channels, Partnerships & Alliances at Forrester, for a special fireside chat all about channel strategy, the partner ecosystem, and the role of Marketplace.
Most companies that hear about the opportunity on Marketplaces start bright-eyed and excited. However, every “overnight success” is the result of a well-thought-out and executed plan. Here’s what to consider on your Marketplace Roadmap.
Private Offers and Private Plans give you the power to customize buyers’ terms and pricing, turning a one-size-fits-all listing into a bespoke offering. But first, let’s drop some knowledge on how to do it right.
Cloud Marketplaces like Google Cloud Platform can help you accelerate deals by meeting buyers where they’re already committed to spending. Plus, you’ll gain new sales partners as you build relationships with Marketplace reps.
If you’ve heard a lot of chatter about Cloud Marketplaces, but still aren’t sure what they are or why you should be selling on them, that’s okay, you’re not alone. Cloud Marketplaces are still a relatively new channel for selling, however, they have the potential to accelerate time to revenue, make procurement easier and meet your buyers where their wallets already are to simplify purchasing. For this webinar, we’ve gathered an ISV, Looker, that has been selling via GCP Marketplace to share how they’ve made this channel a part of their GTM playbook to drive revenue on Marketplace.
Selling software on Cloud Marketplaces requires you to rewrite some of your sales playbook. However, there are a few ways you can properly prepare so you can use this new revenue channel to its full advantage.