Customers / Augmentir

Why Tackle

Augmentir wanted to have a transactable SaaS offer in Azure Marketplace and AppSource before a big conference but lacked the internal knowledge and resources to accomplish this themselves.

Key Outcomes

  • Having the transactable offer helped Augmentir gain access to Microsoft’s Startup program and get closer to achieving “IP Co-Sell Ready” status.
  • Augmentir now has a new distribution channel open and is recognizing incremental growth as a result
  • Augmentir’s internal teams remained focused on product innovation and not API integration
  • Augmentir was able to meet a key marketing objective
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About Augmentir

Augmentir is the first of the next generation of platforms that enable rapid and sustainable digital transformation for industrial companies. Augmentir’s industry-leading augmented worker platform provides a unique approach to authoring and running augmented, step-by-step procedures. Augmentir is used to digitize and optimize human-centric work processes across a range of industrial companies in manufacturing, service, logistics, and energy.

The Problem

Augmentir, Inc., is a “born in the cloud” Independent Software Vendor (ISV) with a market-leading platform that combines the power of enterprise augmented reality with AI/ML to help frontline workers perform better and deliver higher quality work across many industrial roles. Augmentir had always offered its platform under a subscription model and delivered in multi- or single-tenant infrastructure, but wanted to have a transactable SaaS offer in Azure Marketplace and AppSource.

Many ISV’s are faced with a key decision in how to quickly deploy a SaaS offer but lack the knowledge and availability of internal resources to accomplish this quickly. That’s where Tackle comes in.

“We had a goal of listing Augmentir in the Azure Marketplace prior to the 2019 Microsoft Inspire conference, but our engineering team didn’t have any spare cycles to work on the integration,” said Chris Kuntz, VP Marketing, Augmentir.

The Challenge

The tight timeline was one of many challenges that Augmentir faced before having its market-leading platform offered on Microsoft’s Commercial Marketplace (AppSource and Azure Marketplace).

To properly engage in Commercial Marketplace transactions, Augmentir (like all ISV’s) had to treat the Marketplace as a new distribution channel, not just as a complementary option for direct and indirect sellers. That meant the company also had to plan for:

  1. Pricing and packaging differences
  2. Integration to financial and accounting systems
  3. Additional billing and invoicing reconciliation
  4. New deployment and support processes

The Tackle Solution

“The Tackle team did a great job supporting us through the entire listing process, helping us meet our tight timeline in a very cost-effective manner” continued Kuntz, VP Marketing, Augmentir.

The Tackle Platform enabled a simplified listing process via their Upstream API platform. This dramatically reduced the amount of technical integration required to get listed and stay listed. “Tackle was able to beat this timeline, deliver on our expectations and we were able to showcase our listing to the entire market during Inspire 2019.”

Customer Impact

As a leading provider of augmented worker software for industrial companies, Augmentir must be able to transact and deploy where customers want. Its flagship offering, the Augmented Operations™ platform, is the first of its kind to combine enterprise augmented reality (AR) with artificial intelligence and machine learning (AI/ML), empowering frontline workers to perform their jobs with higher quality and increased productivity while driving continuous improvement across the organization. This type of platform is very well suited for a Cloud Marketplace transaction, making Augmentir’s participation in Commercial Marketplace a material imperative.

“If we get one deal, it pays for Tackle,” is how Kuntz described Augmentir’s ROI analysis of the Tackle investment. Augmentir is slowly rolling out this new channel offer to its target customers, ensuring that the operations and finance team are able to support the transactions, once they come in. That said, Augmentir is already seeing new inbound flow as customers navigate Microsoft commercial marketplace to search and find ISV capabilities.

""We had a goal of listing Augmentir in the Azure Marketplace prior to the 2019 Microsoft Inspire conference, but our engineering team didn't have any spare cycles to work on the integration. Tackle was able to beat this timeline, deliver on our expectations and we were able to showcase our listing to the entire market during Inspire 2019.”"

Chris Kuntz, Vice President of Marketing