AWS Marketplace

Drive Exponential Growth with AWS

Why Tackle?

Our mission is to help sellers sell and to simplify the buying and selling of software through the cloud. That’s why we’re invested in being a long-term partner, from our Platform to our people. Your success is our success. Only Tackle has the tools you need in every phase of the journey.

We believe the clouds represent tremendous opportunity to shape the future of how software companies sell. We know firsthand the challenges sellers face when opening up a new route to market—we’ve worked with hundreds of customers and we do our own business this way.

Maximize Your Go-To-Market with AWS

Partnering with AWS has become a mission-critical revenue channel as Marketplaces and co-selling open up a new frontier for go-to-market. For ISVs, it requires focused investment, dedicated resources, and integration into AWS’ programs and systems. Tackle’s Cloud GTM Platform and team of experts have processed more than $5B in Marketplace revenue and can help you drive new levels of revenue through AWS.

What You Get with Tackle

Buyer Intent Data

Score accounts to identify the best-fit opportunities for AWS Marketplace and co-selling to help buyers take advantage of their committed spend agreements (EDP) with AWS.

Smart Co-sell Workflows

Manage the entire co-sell workflow and streamline the process between ACE and your CRM to accelerate and run deals smoothly with your AWS team.

Support for All Sales Motions

Simplify the process of creating, delivering, booking, and tracking AWS Marketplace private offers, agreement-based offers (ABO), and channel partner private offers (CPPO).

Salesforce Integration

Bring critical Cloud GTM workflows and data into the systems where your alliances, sales, and operations teams’ spend their time to keep Cloud GTM activities running smoothly.

Reporting & Insights

Get full visibility into the impact of your AWS partnership with co-sell and Marketplace insights, performance metrics, and an aggregated dashboard for deals and disbursements.

Unmatched Expertise

We understand what it takes to be successful with AWS. Through helpful workshops, coaching, and strategic services, Tackle can help you drive a meaningful partnership, no matter what stage of maturity you’re in today.

What Our Customers Say

Tackle has helped bring our co-sell and AWS Marketplace motions together and streamline that into Salesforce. We’ve eliminated many manual processes, have direct integrations with the AWS Partner Network (APN) Customer Engagement (ACE) Program, and have customized it to our direct selling motion. Now our revenue, operations, and alliance teams can operate faster to accelerate and close deals.

Francois Grenier, Head of Partnerships, Thoropass

Hyperscale in Hyperdrive

Security Scorecard Credits Tackle with 8X Growth in AWS Marketplace Revenue

To market its unique offering and help boost sales, SecurityScorecard partnered with Tackle to drive an 8X increase in revenue in its first year on AWS Marketplace.

KEY OUTCOMES

Experienced 8x

needed to close deals

Reduced the time

needed to close deals

Gained strategic
sales advantages

by working with a savvy partner

Frequently Asked Questions

What are the benefits of AWS Marketplace?

Software companies are tapping into new markets by selling through and selling with AWS. AWS Marketplace provides ISVs access to millions of new buyers and helps ISVs grow their businesses, expand reach, and advance their cloud partnerships. Tap into that access quickly and strategically with Tackle’s help—we’ll help you create, manage, and transact through your AWS Marketplace listing, learn the ins and outs of co-selling with AWS, and provide critical AWS buyer data to guide your sellers to the most lucrative deals.

Rev Ops

Unblock the path to scalable cloud-driven revenue for partners and alliances leaders who are
strengthening relationships with the Cloud Providers.
Tackle for Partners & Alliances

How do I co-sell with AWS?

Co-selling with AWS helps ISVs grow their businesses and tap into new buyer markets by partnering with AWS to expand reach and work deals together. Successful co-selling with AWS requires effective engagement between your sales team and the AWS field sellers.

Leverage Tackle to operationalize the AWS co-sell process, manage workflows within Tackle or in Salesforce, and streamline communications to facilitate stronger partnerships.
See the Seller Guide

Product & Engineering

Unblock the path to scalable cloud-driven revenue for partners and alliances leaders who are
strengthening relationships with the Cloud Providers.
Tackle for Partners & Alliances

Find Us on AWS Marketplace

Purchase Tackle’s Cloud GTM Platform on AWS Marketplace so you can get listed, start
selling, and accelerate revenue today.

The Latest With AWS

Report

2024 State of Cloud GTM Report

Blog

Send it! Create and Manage AWS Marketplace
Private Offers Directly from Salesforce

Customer Story

AWS Marketplace

Drive Exponential Growth with AWS

Why Tackle?

Maximize Your Go-To-Market with AWS