The Alliance Leader’s Cloud Co-sell Playbook
Learn key strategies to scale revenue and boost sales efficiencies by leveraging co-sell with AWS Marketplace, Google Cloud Marketplace, and Microsoft commercial marketplace.
Marketplace Strategy
A Practical Guide to Taking Your Channel Program to Marketplace in 2023
Discover how to integrate your channel + cloud efforts with experts from Optiv, Crowdstrike & Tackle!
Tackle Revenue Pulse: Who’s Buying in Marketplace
Tackle breaks down the latest data showing the growth of Marketplace buying and why, despite economic conditions, dollars are still flowing through the clouds.
Unlock the Secrets to Scaling Your Co-sell Strategy
Hear from GitLab and Rubrik about how co-sell and Marketplace fit into your Cloud GTM and the formula for a robust co-sell strategy.
An Ecosystem Primer
Tech ecosystems create numerous benefits for ISVs and their customers. Here’s an overview of what an ecosystem is and what it does.
Aligning Partners, Revenue, and Finance for a Successful Cloud GTM
Get insights from Partners, Revenue, and Finance leaders on how to drive company-wide alignment around a successful Cloud GTM and drive significant revenue through and with the clouds.
Co-sell Counsel: A Q&A with Tackle’s Erin Figer
Erin Figer talks about her experiences guiding companies on the path toward co-sell success and offers insights into what companies should do to build better relationships with the Cloud Providers.
Tips for Building a Collaborative Relationship with Google Cloud
Apiiro’s John Leon and Google Cloud’s Ali Goldstein Norup offer suggestions for ISVs looking to build an effective “better together” story.
Happily Ever After: Craft a Co-sell Success Story
Learn how three ISVs overcame challenges to become co-sell success stories
State of Cloud Marketplaces 2022
Tackle shares our learnings, data, and predictions from the 2022 State of Cloud Marketplaces Report and why 83% of ISVs plan to invest more into Marketplace as part of a Cloud go-to-market strategy.
