What Goes Into Crafting a Marketplace Deal
You don’t need to throw everything you know about selling to your customers out the window, but there are special considerations about how and when to craft a deal through Cloud Marketplaces.
Marketplace Strategy
Channels and Partners in 2020 and Beyond: How Marketplace is Evolving (with Jay McBain of Forrester)
As if the world of software sales wasn’t changing enough already, the COVID-19 pandemic has sent the growth of the Cloud and Cloud Marketplaces into hyperdrive. Hang on tight, because the importance of channels is evolving in front of our eyes.
Jay McBain of Forrester on Channels, Partners & the Role of Marketplace
Tackle CEO, John Jahnke, sits down with Jay McBain, Principal Analyst – Channels, Partnerships & Alliances at Forrester, for a special fireside chat all about channel strategy, the partner ecosystem, and the role of Marketplace.
A Roadmap to Your Cloud Marketplace Journey: Positioning, People, and KPIs
Most companies that hear about the opportunity on Marketplaces start bright-eyed and excited. However, every “overnight success” is the result of a well-thought-out and executed plan. Here’s what to consider on your Marketplace Roadmap.
The Advantages of Private Offers and Private Plans
Private Offers and Private Plans give you the power to customize buyers’ terms and pricing, turning a one-size-fits-all listing into a bespoke offering. But first, let’s drop some knowledge on how to do it right.
How to Leverage GCP Marketplace as a GTM Strategy: Webinar Recap
Cloud Marketplaces like Google Cloud Platform can help you accelerate deals by meeting buyers where they’re already committed to spending. Plus, you’ll gain new sales partners as you build relationships with Marketplace reps.
How Looker Leverages GCP Marketplace as a GTM Strategy
If you’ve heard a lot of chatter about Cloud Marketplaces, but still aren’t sure what they are or why you should be selling on them, that’s okay, you’re not alone. Cloud Marketplaces are still a relatively new channel for selling, however, they have the potential to accelerate time to revenue, make procurement easier and meet your buyers where their wallets already are to simplify purchasing. For this webinar, we’ve gathered an ISV, Looker, that has been selling via GCP Marketplace to share how they’ve made this channel a part of their GTM playbook to drive revenue on Marketplace.
What Makes a Successful Marketplace Seller?
Selling software on Cloud Marketplaces requires you to rewrite some of your sales playbook. However, there are a few ways you can properly prepare so you can use this new revenue channel to its full advantage.
How to Drive Revenue with Azure Marketplace: Webinar Recap
Selling your software through Azure Marketplace takes more than just getting listed. Hear from the experts on how to market your listing, accelerate deals, and drive revenue.
How Snowflake Drives Revenue with Azure Marketplace
Not sure why you should be selling on Cloud Marketplaces? You’re not alone. Hear our panelists from the Azure Marketplace team and top Azure Marketplace seller, Snowflake, about best practices for driving success and revenue on the Marketplace.
