What You Need to Know About the AWS ISV Partner Path
For independent software vendors (ISVs) building in the cloud, navigating AWS can feel like leveling up every quarter. The AWS […]
Marketplace Strategy
Why Private Offers and Private Plans Matter for Marketplace Sellers
The Advantages of Private Offers and Private Plans Cloud marketplaces open new sales channels for software sellers, but navigating
The Tackle Reel: August Product Updates
This month is all about flexibility and control inside Salesforce, with new automations, reporting, and smarter field mapping to fit
AWS Alphabet Soup: A Cheat Sheet of Amazon Acronyms
“Great news, team! AWS just enabled EDS on our MP account. Now we can get enhanced customer data in AMMP
How Kasada Made AWS Marketplace the Center of Its Cloud GTM Strategy
When bot attacks evolve faster than defenses, speed matters. For Kasada, a disruptor in bot mitigation, that speed came not
5 Things to Know About the AWS CPPO Program
Cloud GTM strategies in 2025 are sharper and more competitive than ever. As more buyers push their procurement through AWS
How to Leverage Co-sell with Cloud Providers to Scale Revenue and Boost Efficiency
Co-selling and building relationships with cloud providers is a huge component of an effective Cloud GTM strategy. Done right, co-selling,
How Grammarly Jumpstarted Its Marketplace Motion with One Leader and a Plan
The cloud marketplace can feel like a black box, especially when you’re starting from zero. There’s pressure from cloud providers,
The Tackle Reel: July Product Updates
This month is all about deep partnership integration, with major enhancements to our Microsoft experience and powerful new automations for
FinOps Meets GTM: How Vantage Built a Partner Ecosystem From the Ground Up
Here’s a reality check: If your cloud bill is the second-largest expense after payroll, why are you treating your go-to-market
