The CFO’s Perspective on Revenue Efficiency & Cloud GTM
Learn why it’s critical for finance leaders to embrace Cloud go-to-market in today’s economic climate and how it drives revenue efficiency.
Learn why it’s critical for finance leaders to embrace Cloud go-to-market in today’s economic climate and how it drives revenue efficiency.
Tech ecosystems create numerous benefits for ISVs and their customers. Here’s an overview of what an ecosystem is and what it does.
Learn valuable tips from companies that have built and scaled a successful Marketplace business.
Learn how Tackle helps sellers assess their pipeline for Marketplace buyers and target the right accounts.
Get a deep dive into the learnings, predictions, and insights about how buyers and sellers leverage the Cloud Marketplaces in 2022
We’re predicting Cloud Marketplaces will exceed $50B by the end of 2025. Here’s the data to back it up.
Explore the future of software GTM: seamless integration, deep instrumentation, and observability for multi-channel e-commerce and online collaboration.
G2’s Amanda Malko explores the evolution of B2B software sales and provides insight into what today’s buyers prefer. As the B2B software buying experience becomes more like B2C commerce, what do today’s buyers expect?
Salima Kaissi is the Director of Business Development and Cloud Partnerships at Okta.
B2B buyer preferences are rapidly changing. Learn what leaders from G2, Google Cloud, and Outreach think about the evolving B2B landscape.

AppDirect acquires Tackle to expand Cloud GTM ecosystem! Read more >>