Google Cloud Marketplace Archives

From Cloud Customer to Hyperscaler Partner: Darktrace’s Cloud GTM Transformation

What happens when one of the world’s top cybersecurity providers outgrows traditional sales motions? For Darktrace, it meant rethinking everything—from […]

Cloud GTM XP 2025

Mike St. Louis

Tackle’s annual event brings together the Cloud Providers and top industry leaders to exchange best practices and unite the B2B software community around driving revenue and operating efficiently through the clouds.

Creating a Google MCPO:
A Step-By-Step Guide for ISVs

Mary-Louise Wang

What if I told you there’s a hidden avenue to greater Google Cloud revenue, but most ISVs miss it because

Stop Wrestling Cloud Marketplaces: Supercharge Your Private Offers with Tackle

Mary-Louise Wang

If you’re selling your software through the cloud marketplaces, you already know how valuable they can be. But you’ve probably

How MEDDICC and Tackle Empower ISVs Across Cloud Marketplaces

Mary-Louise Wang

In the evolving landscape of cloud marketplaces, co-selling has emerged as a pivotal strategy for Independent Software Vendors (ISVs) looking

Navigating Cloud GTM:
Your First 90 Days as a Tackle Customer

Mary-Louise Wang

Get a peek behind the curtain at how Tackle ensures every customer is set up for a successful Cloud GTM motion from day one.

Unlocking Revenue Growth: Drata and Tackle’s Cloud GTM Blueprint

Erika Childers

Drata and Tackle’s partnership revolutionizes Cloud GTM strategies for ISVs, automating compliance, optimizing Marketplace listings, and boosting co-sell success, leading to rapid integration with hyperscalers and significant revenue growth.

BigID’s Cloud GTM Success: 300% YoY Growth + Revenue Transformation with Tackle

Erika Childers

Leveraging the Tackle Cloud GTM Platform, including Tackle Prospect and Tackle’s Salesforce application, BigID has effectively capitalized on Marketplace opportunities,