Embracing Cloud Go-to-Market
The way software is bought and sold has changed forever. Buyers want:
- fewer vendors and fewer bills
- software at the click of a button
- to buy from trusted names like AWS, Google Cloud, and Microsoft
Software sellers who fail to adapt to the cloud era and meet buyers where they are will lose to lesser competitors at the hands of convenience.
A Cloud GTM leverages Cloud Provider relationships and technology to drive revenue lift for software sellers. It’s a cross-functional initiative that includes people, processes, and technology, and involves alliances, sales, product, marketing, and operations working together toward revenue growth.