The Tackle Advantage

Helping Sellers Sell
Through the Clouds

Why Tackle?

Our mission is to help sellers sell and to simplify the buying and selling of software through the cloud. That’s why we’re invested in being a long-term partner, from our platform to our people. Your success is our success. Only Tackle has the tools you need in every phase of the journey.

 

We believe the clouds represent tremendous opportunity to shape the future of how software companies sell. We know firsthand the challenges sellers face when opening up a new route to market—we’ve worked with hundreds of customers and we do our own business this way.

What You Get with Tackle

One System for Cloud Revenue

Propel your go-to-market into the cloud era. The Tackle Platform streamlines buyers’ paths to purchase, accelerates cloud-generated revenue, integrates into the cloud ecosystems, and provides access to seller-enabling data.

Dedicated Partnership

Built for software sellers by software sellers, our goal is to be a true partner. Everyone on the Tackle team is dedicated to our customers’ success — collaborating to build cloud businesses that are healthy, proactive, and growing.

Helping Sellers Sell

Tackle is built on the philosophy of helping sellers sell how and where their buyers want to buy. It’s our mission to enable software companies to generate and scale revenue through the clouds and that philosophy informs how we partner, lead, and innovate.

One System for Cloud Revenue

Propel your go-to-market into the cloud era. The Tackle Platform streamlines buyers’ paths to purchase, accelerates cloud-generated revenue, integrates into the cloud ecosystems, and provides access to seller-enabling data.

Dedicated Partnership

Built for software sellers by software sellers, our goal is to be a true partner. Everyone on the Tackle team is dedicated to our customers’ success — collaborating to build cloud businesses that are healthy, proactive, and growing.

Helping Sellers Sell

Tackle is built on the philosophy of helping sellers sell how and where their buyers want to buy. It’s our mission to enable software companies to generate and scale revenue through the clouds and that philosophy informs how we partner, lead, and innovate.

Embracing Cloud Go-to-Market

The way software is bought and sold has changed forever. Buyers want:

  • fewer vendors and fewer bills
  • software at the click of a button
  • to buy from trusted names like AWS, Microsoft, Google Cloud and Red Hat

 

Software sellers who fail to adapt to the cloud era and meet buyers where they are will lose to lesser competitors at the hands of convenience.

 

A Cloud GTM leverages Cloud Provider relationships and technology to drive revenue lift for software sellers. It’s a cross-functional initiative that includes people, processes, and technology, and involves alliances, sales, product, marketing, and operations working together toward revenue growth.

A True Partner in Growth

Tackle is uniquely positioned to help you sell successfully with and through the leading Cloud Providers. Our deep expertise means we can guide you through creating or expanding your Cloud GTM strategy and we provide enterprise-grade support as you grow and scale.

215% Marketplace ARR Growth for Seeq Drives Investment in Sustainability
Seeq, a data visualization, collaboration, and analytics platform, decided to adopt a Cloud go-to-market strategy by leveraging AWS Marketplace and Microsoft commercial marketplace in late 2019 to meet their customers where they wanted to transact. With Tackle’s support and partnership, Seeq quickly went from struggling to launch a listing to now being a top Marketplace seller in its industry category.
215% Marketplace ARR Growth for Seeq Drives Investment in Sustainability Read the Story

KEY OUTCOMES

  • 215% Marketplace ARR Growth
  • 20% of total ARR transacted in Marketplace
  • First Marketplace transaction within 30 days of launch
Snyk Unlocks 3x Increase in Average Sale Price with Tackle
To get their solution quickly listed in the AWS Marketplace, Snyk partnered with Tackle to provide a zero-engineering approach to listing, integrating, and managing everything the Snyk team needs to sell successfully.
Snyk Unlocks 3x Increase in Average Sale Price with Tackle Read the Story

KEY OUTCOMES

  • Closed more than 50 private offers on the Marketplace in one year
  • Average sales price is 300% higher compared to those outside Marketplace
  • Doubling the business quarter over quarter
Dataiku Brings Data to the People With a Marketplace Trifecta
To avoid a painful DIY approach, Dataiku leveraged Tackle to get listed quickly, transact new customer contracts, and scale Marketplace operations without additional headcount.
Dataiku Brings Data to the People With a Marketplace Trifecta Read the Story

KEY OUTCOMES

  • Executed 12 customer contracts in the first 6 weeks of launch
  • Realized immediate ROI through ability to scale without additional headcount
  • Meet their buyers where they are and deliver on a seamless transaction experience
CircleCI Opens AWS Marketplace Channel with Tackle Leading to 452% Growth
CircleCI, a software-as-a-service (SaaS) company that delivers a continuous integration platform, saw the writing on the wall as its customers began changing the way they buy software. Carving out a presence on AWS Marketplace was key.
CircleCI Opens AWS Marketplace Channel with Tackle Leading to 452% Growth Read the Story

KEY OUTCOMES

  • 10%+ of overall revenue driven through the cloud
  • 185% ROI on Tackle purchase
  • 452% growth in Marketplace revenue
Quote
Tackle took an overly complex process and made it easy for us. What's had an even bigger impact is making sense of all the Marketplace data. You might be tempted to build all of this yourself, and you could if you really wanted to, but resist that urge. This is heavy lifting that takes your focus away from your customers and delivering value, just let Tackle be your Marketplace co-pilot and focus your time on what's important: your customers.
Erik Peterson, Founder and CTO/CISO, CloudZero

Start selling with the clouds