When you’re looking to sell at scale, Azure Marketplace is a great choice — but it isn’t always easy to get started. We’ve simplified the process for listing and selling your software on Azure, with the tools you need to join and rise above the more than 17,000 apps and services available today. Our approach to Azure Marketplace takes the pain out of the picture, helping you make the most of SaaS offer support, per-seat pricing, and more.
The Right Set Up, Right Away
The SaaS application offer type enables your customers to buy your solution as a subscription. Whether your product is server-based or true SaaS, the Tackle Platform supports all packaging variations and allows you to monetize through Azure Marketplace, opening a channel to thousands of customers and partners across the globe.
Server-based offer types are used when you deploy a virtual application to the subscription associated with your customer under a pay-as-you-go contract. We can make your existing VM-based listing transacted as a SaaS offer.
The SaaS application offer type enables your customers to buy your solution as a subscription. Whether your product is server-based or true SaaS, the Tackle Platform supports all packaging variations and allows you to monetize through Azure Marketplace, opening a channel to thousands of customers and partners across the globe.
Server-based offer types are used when you deploy a virtual application to the subscription associated with your customer under a pay-as-you-go contract. We can make your existing VM-based listing transacted as a SaaS offer.
If you’re thinking of listing yourself, you may want to reconsider. Partnering with Tackle means you get short-term and long-term help so you’re set up for true success. Not only can we get you to Marketplace in less than six weeks — compared to 3-4 months if you do it yourself — we’ll continue helping you light up this new delivery channel, shifting the focus from listing to transacting.
When you list with Azure Marketplace, you don’t get a playbook, you get hundreds of pages of Marketplace documents — but when you work with Tackle you do. Our tools, tips, and resources for selling on the Marketplace can make or break your numbers.
For those who don’t want to build their own integrations, we’ve done the heavy lifting for you, including all the research, API creation, and auto-updates for marketing and finance systems, and more. Like your product, Marketplace integrations change over time, requiring an ongoing “product-based” approach, not a time-boxed “project-based” approach. We do the work so your engineering team won’t have to.
Getting to Marketplace on your own requires a high degree of engineering support — which most organizations don’t have the time or resources for. With Tackle, your engineering investment is little to none. Let your engineers remain focused on building differentiating features for your product, let us handle your Marketplace integrations.
Once your product is live, we’ll work with your Sales and Sales Operations teams to help them understand the ins-and-outs of selling through Marketplaces. From understanding when to position a Marketplace deal to your customers to creating Private Offers to Marketplace reporting and accounting, we work with you to maximize the benefits provided by each Marketplace.
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We’re our own best customer. Find and purchase the Tackle Cloud Marketplace Platform on Azure Marketplace so you can get listed and start selling today.
