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Selling on Azure Marketplace

When you’re looking to sell at scale, Azure Marketplace is a great choice — but it isn’t always easy to get started. We’ve simplified the process for listing and selling your software on Azure, with the tools you need to join and rise above the more than 17,000 apps and services available today. Our approach to Azure Marketplace takes the pain out of the picture, helping you make the most of SaaS offer support, per-seat pricing, and more.

Go From Zero to Full Speed Faster & Easier

There are many reasons why getting your software out on Azure can be challenging, from lack of resources and a steep technical learning curve to finding the right structure that best suits your needs. We help hundreds of software companies get listed on Cloud Marketplaces every year, so we can massively reduce the time, energy, and effort required — achieving a predictable and repeatable outcome without the need for advanced engineering. Our proprietary methodology blows the DIY way out of the water, clearing the way for exponential growth.

1. Get Your Product on the Shelves

From access configuration, journey mapping, and strategy development to removing sales and customer success barriers, we’ll manage the listing process step by step.

2. Get Those First Wins, then Scale

Private Plans are the most flexible way to transact, allowing you to bring the custom terms and pricing to your customers as efficiently as possible. Plus, as your co-sell business expands, the Tackle platform grows and scales with you, simplifying the sales process, taking the guesswork out of deal status, and untangling the story for Sales Ops.

3. Analyze & Optimize for Results

Optimizing can be hard, but we can help — with advanced integrations into reporting sources, deep analytics and insights, and an evergreen strategy that keeps your listings fresh. Our platform provides the hooks to support your growth, with auto-provisioning, transaction activity, UI-driven metering, and robust management of Private Plans.
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The Right Set Up, Right Away

What Offer Type Is Right For You?
Azure Marketplace’s offer types can be configured in different ways to enable different publishing options, calls-to-action, provisioning, or pricing — but which one is appropriate for your business? We’ve done all the leg work on Azure Marketplace, so you don’t have to. We’ll help you evaluate your options and pull all the right levers so you can sit back and watch your business grow. Review the offer types below for a quick peek into your options.

The SaaS application offer type enables your customers to buy your solution as a subscription. Whether your product is server-based or true SaaS, the Tackle Platform supports all packaging variations and allows you to monetize through Azure Marketplace, opening a channel to thousands of customers and partners across the globe.

Server-based offer types are used when you deploy a virtual application to the subscription associated with your customer under a pay-as-you-go contract. We can make your existing VM-based listing transacted as a SaaS offer.

The SaaS application offer type enables your customers to buy your solution as a subscription. Whether your product is server-based or true SaaS, the Tackle Platform supports all packaging variations and allows you to monetize through Azure Marketplace, opening a channel to thousands of customers and partners across the globe.

Server-based offer types are used when you deploy a virtual application to the subscription associated with your customer under a pay-as-you-go contract. We can make your existing VM-based listing transacted as a SaaS offer.

The Tackle Difference

If you’re thinking of listing yourself, you may want to reconsider. Partnering with Tackle means you get short-term and long-term help so you’re set up for true success. Not only can we get you to Marketplace in less than six weeks — compared to 3-4 months if you do it yourself — we’ll continue helping you light up this new delivery channel, shifting the focus from listing to transacting.

Get Tackle on Azure Marketplace

Sales Training

When you list with Azure Marketplace, you don’t get a playbook, you get hundreds of pages of Marketplace documents — but when you work with Tackle you do. Our tools, tips, and resources for selling on the Marketplace can make or break your numbers.

Marketplace Integrations

For those who don’t want to build their own integrations, we’ve done the heavy lifting for you, including all the research, API creation, and auto-updates for marketing and finance systems, and more. Like your product, Marketplace integrations change over time, requiring an ongoing “product-based” approach, not a time-boxed “project-based” approach. We do the work so your engineering team won’t have to.

Zero-Engineering Effort

Getting to Marketplace on your own requires a high degree of engineering support — which most organizations don’t have the time or resources for. With Tackle, your engineering investment is little to none. Let your engineers remain focused on building differentiating features for your product, let us handle your Marketplace integrations.

True Partnership

Once your product is live, we’ll work with your Sales and Sales Operations teams to help them understand the ins-and-outs of selling through Marketplaces. From understanding when to position a Marketplace deal to your customers to creating Private Offers to Marketplace reporting and accounting, we work with you to maximize the benefits provided by each Marketplace.

Learn More About the Tackle Advantage

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Snowflake Reaches Customers on Azure Marketplace With Zero Engineering
Customers wanted to purchase through the Azure Marketplace, mostly because it was easier to add Snowflake to their Azure bill than it was to add a new vendor into their system. The benefits also included centralized purchasing and improved buying leverage with Microsoft.
Read the Story

Snowflake Reaches Customers on Azure Marketplace With Zero Engineering

Read the Story

KEY OUTCOMES

  • Unlocked additional benefits driving new leads in new markets through a strengthened partnership with Microsoft
  • Efficient onboarding required less than ½ FTE of a non-engineering resource — a fraction of the internal resources estimate
  • Published a SaaS offer in Azure Marketplace within 30 days and begin transacting shortly thereafter
The Latest With Azure Marketplace
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Get Tackle on Azure Marketplace

We’re our own best customer. Find and purchase the Tackle Cloud Marketplace Platform on Azure Marketplace so you can get listed and start selling today.

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