For six years, we’ve published the State of Cloud GTM Report to answer a simple but pressing question: where is the Cloud GTM movement headed?
This report pulls together input from SaaS leaders across sales, product, operations, and alliances, along with data from the Tackle Cloud GTM Platform. By combining survey responses with aggregated marketplace transaction data, we can see both the sentiment and the actual activity behind Cloud GTM.
What the 2025 data shows
The 2025 report points to a market that is gaining speed, but also facing new challenges:
- Marketplace revenue share is climbing faster than ever.
- Teams are hiring heavily to support Cloud GTM growth.
- The value is shifting away from lead generation and toward committed spend and acceleration.
- Friction with hyperscalers and operational execution still slows progress.
How companies put this data to work
Every year, SaaS leaders use the State of Cloud GTM Report to guide planning, benchmark progress, and validate investment decisions. With more than 10,000 readers annually, the report has become a trusted resource for the SaaS community.
The report highlights where peers are leaning in, what’s working, and where common obstacles remain—insight that can shape annual revenue strategies and inform conversations at the executive and board level.
Because Tackle is the category creator for Cloud GTM, our perspective brings both breadth and depth: six years’ worth of trend data, combined with real transaction patterns from across the industry. This makes the report one of the most widely cited sources on how Cloud GTM is maturing.
Why this perspective matters
Over half a decade of data shows how attitudes toward Cloud GTM have shifted year by year—from early adoption to scaling. The 2025 edition captures the strongest transition yet, reflecting not just opinions but measurable outcomes.
If you missed last year’s 2024 State of Cloud GTM Report, it shows the foundation for the shifts we’re seeing now. And in a recent blog where we graded our predictions, not only did we pass with flying colors, but we were reminded that Cloud GTM is moving quickly, often in unexpected ways.
Be one of the first to see the 2025 report
On October 8, we’ll host a webinar to walk through the complete results and share our view of what will shape Cloud GTM in 2026.
Register now to be among the first with access to the 2025 State of Cloud GTM Report.
