Tackle Selected to Support ISV Onboarding Through AWS 3PI PDM Pilot
September 2, 2026 – Tackle.io, the category creator and leader in Cloud Go-To-Market (Cloud GTM) solutions, today announced its selection as a launch 3rd Party Integrator (3PI) for a new pilot program from Amazon Web Services (AWS) designed to scale early-stage partner onboarding and co-sell enablement across the AWS Partner Network (APN) and AWS Marketplace.
Through this pilot, Tackle will provide specialized 1-on-1 guidance from initial set-up to best practices for co-sell success to a cohort of ISVs as they build and operationalize their presence on AWS.
The AWS 3PI PDM Pilot addresses growing demand for scalable, guided support as the APN continues to expand. AWS Marketplace now features listings from over 6,000 unique ISVs and 4,000 channel partners. This pilot leverages established 3PIs to help ISVs accelerate co-sell activity, operationalize Marketplace transactions, and unlock the full value of working with AWS.
Tackle brings 10 years of experience helping technology companies operationalize cloud go-to-market strategies, having supported over 400 AWS Partner Network members with a platform that streamlines co-selling, marketplace transactions, and revenue recognition along with strategic service offerings to scale cloud go-to-market success
“The opportunity for software companies to grow with AWS has never been greater, but the path from onboarding to repeatable execution can still be complex,” said John Jahnke, GM of Tackle. “We’re proud to be selected by AWS as a launch 3PI for this pilot and to help ISVs accelerate readiness, strengthen co-sell execution, and build a stronger foundation for AWS Marketplace and revenue growth.” said John Jahnke, GM of Tackle.
For more information about Tackle’s services for AWS Partner Network members, please email aws@tackle.io.
About Tackle.io: Tackle, an AppDirect company, is the leading solution built to help software companies generate revenue through clouds. Tackle works with more than 450 software companies including CrowdStrike, HashiCorp, New Relic, Snyk, Datadog and many more at every stage—from companies scaling their go-to-market to the largest software companies in the world.
