Unlock Cloud GTM Series
Tune in every Wednesday as hosts Erin Figer and Patrick Riley share the essential stages of the Cloud GTM maturity model to start, optimize, and grow your company’s revenue through the cloud.
Sales Strategy
A Spotlight on Success: Arctic Wolf’s Cloud GTM Journey
Read about Arctic Wolf’s winning strategy through channel + Cloud GTM, how they’ve overcome challenges along the way, and the keys to leveraging partnerships to drive growth.
Cloud GTM XP 2024
Tackle’s annual event brings together the Cloud Providers and top industry leaders to exchange best practices and unite the B2B software community around driving revenue and operating efficiently through the clouds.
Tackle on Tackle: Creating ICPs with Data
Looking to create an ideal customer profile (ICP) for your Cloud GTM initiatives? Here’s how Tackle approached building a Cloud GTM ICP with data.
6 Things Top Cloud Sellers Do To Stand Out
Learn how top sellers stand out above the crowd, get the attention of the Cloud Providers, and drive mutually beneficial partnerships that result in revenue.
How to Leverage Committed Spend on Cloud Marketplaces I Tackle
Discover how ISVs can leverage committed cloud spend contracts like EDP, CUD, or MACC to help close deals.
You’ve Inherited a Cloud Marketplace Listing. Now What?
Here are some tips and techniques to help you maximize a Cloud Marketplace listing and take it to the next level.
5 Steps to Enable Your Sales Team for Cloud GTM
Enabling your sales team to adopt a Cloud GTM strategy can seem like a huge undertaking. Here are steps you can take to help your team win more deals faster through data, co-selling, and Cloud Marketplaces.
The Alliance Leader’s Cloud Co-sell Playbook
Learn key strategies to scale revenue and boost sales efficiencies by leveraging co-sell with AWS Marketplace, Google Cloud Marketplace, and Microsoft commercial marketplace.
Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy
An ISV and a reseller offer their perspectives on the value of CPPO, channel partner relationships, and what it means for the customer.
