Marketplace Strategy Archives

Tackle’s Google Cloud Marketplace Seller Guide

The Google Cloud Marketplace connects you with millions of potential customers. Learn about the Marketplace, partnerships, and how to co-sell with Google Cloud.

How to Sell More on AWS Marketplace With the ACE Program

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Marketplaces are eager to help you sell, and leveraging AWS Marketplace’s APN Customer Engagements (ACE) program can accelerate your success. Here are the key things you need to know.

What You Need to Know About the AWS Partner Path

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Explore AWS Partner Path to enhance ISV engagement, scale co-selling, and boost success. Uncover key program highlights for optimal results and growth.

5 Things We Learned About B2B Software Buying Trends from the CMO of G2

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G2’s Amanda Malko explores the evolution of B2B software sales and provides insight into what today’s buyers prefer. As the B2B software buying experience becomes more like B2C commerce, what do today’s buyers expect?

How I Tackle Marketplace with Salima Kaissi, Okta

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Salima Kaissi is the Director of Business Development and Cloud Partnerships at Okta.

A DIY Approach to Co-selling

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Here’s how to put together some DIY Marketplace wins and pave the way for a better co-selling partnership with the Cloud Providers.

Elevating Your Presence on Cloud Marketplaces

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Leadership from DataStax and StreamSets talk about their journey from digital-selling newbie to Marketplace champ.

Tackle’s 2022 Cloud GTM XP

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Check out all 18 sessions from Tackle’s half-day virtual conference full of conversations on Cloud Marketplaces, Cloud GTM, and digital selling from leading sellers, partners, and more.