Tackle.io

Marketing Strategy

What Do B2B Buyers Want

B2B buyer preferences are rapidly changing. Learn what leaders from G2, Google Cloud, and Outreach think about the evolving B2B landscape.

Tackle Customer Story: Lacework

Michael Musselman, Sr. Director, Technology & Strategic Alliances at Lacework, shares the story of why and how Lacework decided to start selling through the Cloud Marketplaces. He shares challenges, successes, and his advice for companies looking to get started.

Tackle Customer Story: CrowdStrike

Jessica Alexander, VP, Amazon Account Team at CrowdStrike, explains her journey through Cloud Marketplace success before engaging with Tackle, the role Marketplace plays in CrowdStrike’s revenue goals, and how they have scaled their team over time.

Tackle Customer Story: SailPoint

Jeff Tishgart, Global Technology Alliances at SailPoint, shares the strategic reasons why SailPoint decided to start selling through the Cloud Marketplaces, what their multi-year journey has been like, and the successes they’ve seen so far.

Tackle Customer Story: Dataiku

Hear why Dataiku decided to start selling on the Cloud Marketplaces, advice for others who are looking to get started, and how Tackle has helped support Dataiku across all three of the major Cloud Marketplaces.