A Little Help from Their Friends
No math is required to identify the massive growth that Auth0 experienced in only five years; growth that for anyone in the tech industry both thrills and intimidates. With expanding success comes the need to find balance between the do-it-yourself entrepreneurial attitude, and the discovery and use of trusted partners. The leadership team at Auth0 realized this when a massive deal with an enterprise customer was identified and sourced via their relationship with Amazon Web Services (AWS). While the opportunity to engage with the customer was colossal, so was the access gap of being listed, marketed, and priced on the marketplace. Time and quality were of the essence, and performing the listing from scratch was simply not an option because of technical and effort (engineering, product, finance, etc.) limitations.
So the team at Auth0, with the help of an AWS Partner Manager, turned to the experts in the field: Tackle.io. By pivoting attention to the newfound partner, Auth0 was able to deliver their identity providers, and then leave the work of providing an abstraction layer, launching its product, and fast-pacing integration to the marketplace all to Tackle. In doing so, Auth0 was walked through a process that at its fastest was anticipated to take about 3-5 months to complete but was actually done in less than two weeks. The possibilities since are endless.
With a process and technology that allows for the connection from the AWS ecosystem’s front-end to Auth0’s backend, Tackle.io has opened the ability for Auth0 to transact in a way previously unimagined. The expertise of Tackle was quickly realized when with every day came discovery of new shortcuts, a growing sense of collaboration, and an immense amount of commitment to Auth0’s customized experience. It is further reaffirmed with an ongoing joke that the team at Tackle is not only Auth0’s partner but everyday therapist as well. By having Tackle walk through the entire process of AWS marketplace listings and providing best practices and recommendations for configuration along the way, the business return for Auth0 is beyond limits, providing the basis for Auth0’s marketplace sales goals for 2019. With the “opportunity to go out and run plays with the AWS sales teams and the field organizations that we quite frankly would not be able to run without being in the marketplace (thanks to Tackle!), we are looking at quadrupling the amount of revenue that has gone through AWS marketplace [this upcoming year],” says Snyder. “It’s pretty amazing.”