Tackle Launches First Cloud GTM Ecosystem Partner Program to Help ISVs Build, Launch, and Scale Business with the Cloud Providers

Tackle Launches First Cloud GTM Ecosystem Partner Program to Help ISVs Build, Launch, and Scale Business with the Cloud Providers

BOISE, ID, May 8, 2024 – Tackle.io, the end-to-end solution for B2B software companies to generate revenue through a data-driven Cloud go-to-market (Cloud GTM), has launched the first-of-its-kind Cloud GTM Ecosystem—a powerful partner program designed to enable collaboration and shared success-building for cloud companies. 

Tackle’s Cloud GTM Ecosystem is a network of leading technology companies, go-to-market services, solution providers, and channel partners that provide the ISV community with a selection of tried and tested organizations to help them build, launch, and scale their cloud business.

“We’re thrilled to bring this ecosystem to life and enable our customers’ cloud strategies with top-tier partners,” said Sanjay Mehta, Tackle’s Chief Cloud Officer. “Launching the Cloud GTM Ecosystem highlights our commitment to providing a way for Tackle customers and the community to not only scale with Tackle, but to build powerful cloud engagements for their buyers.”

The Cloud GTM Ecosystem consists of partners in four supporting pillars including:

  • Technology Partnerships – Software companies providing foundational capabilities to help ISVs establish, operationalize, and scale the Cloud GTM motion. Launch partners include Drata, G2, Jit, PartnerStack, and Salesforce.
  • GTM Services – Companies providing services ranging from market positioning, lead generation, and content creation to alliances as a service, built to support ISVs go-to-market strategies and tactics. Launch partners include Symbio. 
  • Solution Providers – Solution providers specialized in cloud migrations, application SaaSification, cloud cost management, and business transformation. Launch partners include 66Degrees, AllCloud, DoIT, and SoftwareONE. 
  • Channel Partners – The traditional channel is driving cloud adoption including ISV software attach as they co-sell with the Cloud Providers and drive channel partner private offers. Launch partners include World Wide Technology (WWT).

“We’re excited to join Tackle’s program to further our joint focus on helping ISVs accelerate their ability to list and sell with the Cloud Providers,” said Kevin Kriebel, SVP of Partnerships at Drata. “By leveraging Drata and Tackle together, software companies are able to grow their total addressable market while building trust through compliance to better execute their GTM.”

“B2B buyers are increasingly turning to third-party Cloud Marketplaces and review platforms to find trusted information, research, and purchase software,” said Christine Li, VP of Global Partnerships at G2. “As a result, the buyer behavior data collected through marketplaces are now an essential component for ISVs to drive and sustain their go-to-market strategies. We’re excited to join forces with Tackle to empower ISVs with data and insights that reflect where buyers are browsing and making decisions.”

To learn more about the Cloud GTM ecosystem or how to become a Tackle partner, check out our partner page.


About Tackle

Tackle is the leading solution built to help software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM). Tackle works with more than 550 software companies including Auth0, CrowdStrike, HashiCorp, Lacework, New Relic, Snyk, VMware, and many more at every stage—from companies scaling their go-to-market to the largest software companies in the world. We are venture backed by three of the world’s top SaaS investors—a16z, Bessemer Venture Partners, and Coatue—to execute on our mission to positively transform the way that software is sold.