Tackle.io Signs Strategic Collaboration Agreement with AWS to Strengthen Cloud GTM Leadership
November 7, 2025 – Tackle.io, the category creator and leader in Cloud Go-To-Market (Cloud GTM) solutions, announced today that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS). Through this agreement, Tackle will expand its capabilities to help ISVs, channel partners, distributors, system integrators, and AWS Partners accelerate revenue growth.
Tackle works with 450 customers, representing hundreds of Cloud GTM strategies across companies ranging from early-stage startups to billion-dollar marketplace sellers. These organizations rely on Tackle to design the right strategy, align their teams, and scale their operational processes using Tackle’s enterprise-grade platform and strategic services.
This impact comes to life through the success of customers like Asana:
“With Tackle, we’ve been able to turn AWS Marketplace into a predictable and scalable revenue channel. Their platform brings all the critical elements — private offers, co-sell, and reporting — into one seamless experience. Even more importantly, their team brings unmatched expertise and partnership, helping us execute with confidence and speed,” said Nigel Tyler, Global AWS Alliance Leader at Asana.
Driving the Future of Cloud GTM
“This collaboration comes at a defining moment for cloud commerce,” said John Jahnke, CEO of Tackle. “Together with AWS, we’re enabling organizations to deliver digital-first, multi-party sales experiences while automating complexity behind the scenes.”
Tackle has a vision for transforming how the seller ecosystem works together to accelerate revenue and create more value for customers. By combining Tackle’s expertise with AWS, the two companies are modernizing the operations, relationships, and intelligence that power Cloud GTM at scale.
“AWS Marketplace drives billions in global partner revenue, helping partners globally scale their business. As agentic AI transforms industries, it also unlocks unprecedented go-to-market opportunities, said Matt Yanchyshyn, VP, AWS Marketplace & Partner Services, Amazon Web Services. “Our expanded collaboration with Tackle.io enhances the seller experience to extract even more value in this new era—from listing creation, private offer management, co-sell integrations and agentic capabilities like Tackle for Salesforce: GTM agents. Together, AWS and Tackle take care of the complexities while our sellers can focus on innovation and growth.”
Proven Scale and Impact
Tackle is already driving measurable results across the AWS ecosystem, reflecting the scale and depth of this collaboration:
Tackle’s platform has powered more than $20B in cloud marketplace transactions—driven by hundreds of thousands of AWS co-sell submissions, 52,000+ accepted offers, and thousands of revenue-impacting support cases resolved by Tackle’s team during critical quarter- and year-end periods to keep deals moving and revenue flowing.
This collaboration underscores the commitment of Tackle to modernize Cloud GTM and deliver a new standard of speed, efficiency, and growth for partners. By combining Tackle’s integrated platform and strategic services with AWS, the collaboration is setting the stage for the next era of cloud commerce.
PagerDuty underscores how this transformation is being realized in practice:
“Tackle plays a critical role in our cloud go-to-market strategy—removing friction, supporting co-sell at scale, and strengthening our ability to succeed in the AWS Marketplace. They go beyond technology, bringing partnership and expertise that allow us to scale smarter. With their support, we’re not just keeping pace with the evolution of cloud marketplaces—we’re shaping how our teams succeed in the AWS ecosystem,” said Shefali Shah, Strategic Alliances Director at PagerDuty.
Their story is one of many proving how Tackle and AWS together are removing friction and enabling growth for organizations with Cloud GTM.
About Tackle.io: Tackle is the leading Cloud GTM platform, enabling organizations to generate, manage, and grow cloud marketplace revenue. Backed by a team of 150 experts, Tackle offers the technology, services, and strategic guidance trusted by hundreds of companies — including Salesforce, Redgate, CrowdStrike— to streamline their Cloud GTM operations and maximize cloud partnerships.
