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The Tackle Reel: February Product Updates


New year. New momentum in Cloud GTM.

We’ve been building — and this month’s Reel is all about intelligence, prioritization, and cleaner execution.

Here’s what’s on deck:

  • A clear view of Cloud GTM performance with Revenue Insights
  • Smarter cloud engagement in Tackle for Salesforce 2.5
  • Stronger AWS co-sell automations that removes manual friction
  • A real-world blueprint from Grammarly (a Superhuman company)

Tackle Revenue Insights: Finally, a Clear View of Cloud GTM Performance

As Cloud GTM becomes more strategic, leadership expects clarity.

Tackle Revenue Insights delivers a real-time, cloud-aligned view of partner-influenced revenue, marketplace pipeline health, win rates, deal size, and sales cycle performance — all inside Salesforce.

Instead of stitching together dashboards across Marketplace, co-sell portals, and CRM reports, partnerships and revenue leaders can see Cloud GTM impact in one place, structured the way executives and cloud providers measure growth.

That shift turns marketplace transactions from a motion into a measurable revenue strategy.

 

 


Smarter Co-sell with Tackle for Salesforce 2.5

Knowing your pipeline is one thing. Knowing which opportunities to share with the cloud is another.

Tackle for Salesforce 2.5 introduces a new list view that surfaces high-propensity opportunities without an existing co-sell motion, making it easier for partnerships teams to identify where cloud engagement is most likely to accelerate revenue.

Rather than reacting late in the sales cycle, teams can engage earlier and more intentionally — increasing the likelihood that cloud alignment drives deal momentum.

Intentional engagement. Cleaner execution. Stronger revenue influence.


Stronger AWS Co-sell Automation

With AWS co-sell, small process gaps can cost real revenue.

These enhancements ensure cleaner launches and stronger alignment with AWS program requirements.

Required AWS product associations can now be automatically applied at co-sell launch using intelligent field mapping. Instead of manually tagging products in ACE or risking missed requirements, the correct product associations are applied automatically — ensuring cleaner submissions and reducing avoidable rework.

In addition, the last accepted offer can now be automatically linked to the opportunity at launch. For programs like MPOPP, where offer association at launch is critical for qualification, this reduces the risk of missed incentives and ensures alignment from day one.

The result is fewer manual steps, stronger execution discipline, and greater confidence that co-sell opportunities are launched correctly the first time.


Self-Serve Access to Your Marketplace Source of Truth

Teams can now download updated AWS private offer bookable artifacts directly within Tackle — without relying on support.

As marketplace volume scales, faster, self-serve access to booking documentation keeps finance aligned, reduces delays, and reinforces a reliable source of truth for marketplace revenue.


See Cloud GTM Success in Action

In our recent session, The Grassroots Guide to Cloud GTM Success, Grammarly (a Superhuman company) shared how they operationalized Cloud GTM from the ground up — starting without a dedicated team, budget, or executive sponsorship.

One year later, they closed over $1M and are projecting $5M+ in marketplace revenue.

As one attendee shared:

“By far one of the best, most actionable webinars I’ve attended — even as a mature team.”

If you’re looking for a practical blueprint for scaling Cloud GTM performance, the on-demand session is worth your time.

Watch now on demand


Cloud GTM isn’t slowing down and neither are we.

We’ll see you next month with more from the Tackle team!

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