Tackle's April Product Updates
The pace of Cloud GTM isn’t slowing down and neither are we!
This month brings a major ecosystem milestone, a loaded Salesforce release, and a co-launch with AWS that gives you more visibility into the billing side of your marketplace deals. Here’s what it all means for your Cloud GTM operation.
PartnerStack Joins the Family
Distribution is the new battleground for software growth, and we just made a major move.
Our parent company, AppDirect, announced its acquisition of PartnerStack — one of the largest B2B partner networks in the world. This brings together the critical distribution channels modern software companies need to scale under one platform: cloud marketplaces, affiliates, influencers, and channel partners.
For Tackle customers and the broader Cloud GTM ecosystem, the vision is clear: a single platform that connects your cloud marketplace motion with 138,000+ affiliates, influencers, and channel partners. From discovery to delivery, every distribution channel working together.
This isn’t just a bigger network. It’s the infrastructure to scale partner-led growth across every channel, not just manage it. Together with AppDirect and PartnerStack, we’re redefining how software is discovered, sold, and delivered — and we’re just getting started. Learn more about the acquisition here.
Tackle for Salesforce 2.6: Your Cloud GTM Workflow Just Got Tighter
The latest Salesforce package brings deeper AWS integration and new GCP co-sell capabilities together in one release. More visibility, more automation, fewer places your team needs to go to get the job done.
- Full AWS Contract Visibility AWS Marketplace contract details now surface directly on the Salesforce Opportunity. Your teams get real-time visibility into contract statuses for their buyers so they have everything they need to move the deal forward, right where they’re already working.
- New Contracts In, New Pipeline Out Each AWS contract now has its own set of custom objects in Salesforce, which means you can trigger workflows the moment a contract is created or updated. Think product-led growth motions that automatically spin up accounts and opportunities as new contracts come in — no manual handoffs required.
- Scale Google Cloud Co-Sell Key fields including Stage, Estimated Close Date, and Amount now sync automatically from your Opportunities which means no more manual entry or pipeline inconsistencies. Plus, a new auto-create invokable lets you trigger Google co-sell opportunity creation directly from custom Flows, so your team can scale co-sell operations without the busywork.
- Smarter Scoring, Built Into Your Flow You can now automate domain scoring with Tackle Prospect right from Salesforce. Build it into your flows and let the scoring come to you.
Read more here about Tackle for Salesforce updates here.
AWS Co-Launch: Self-Service Billing Adjustments & Cancellations directly in Tackle
We’re proud to share that Tackle is a co-launch partner for AWS’s new Self-Service Billing Adjustments and Cancellations feature. This one is all about giving you better visibility into what’s happening on the billing side of your AWS Marketplace deals.
- New invoices view You now have a dedicated Invoices tab directly on your contract details page — a centralized view of all invoice activity associated with your AWS contracts.
- Real-time billing adjustment visibility Track every adjustment as it happens. See its current status and understand exactly how it impacts your invoices, so you can stay on top of your financials with confidence.
We’re already working on what’s next, this is just the beginning of deeper billing operations inside Tackle. Get started today.
What’s Next: Cloud GTM XP Is Back
Cloud GTM XP is back for its fifth year, bringing together innovative leaders in GTM to share what’s working in marketplace, co-sell, and product-led growth. This year’s lineup includes CrowdStrike, Honeycomb, GitLab, and more. Free, one day, virtual. Save your seat!
That’s a wrap on April! Bigger ecosystem. Tighter workflows. More visibility into the deals that matter. April was a milestone month, but it’s just the foundation for what’s coming next.
