Driving 353% Growth on AWS Marketplace with Tackle for Salesforce
If your team is spending hours on manual co-sell processes, you’re not alone. One SaaS company recently proved just […]
AWS
The 2025 State of Cloud GTM Report Preview: What’s Shifting in the Market
For six years, we’ve published the State of Cloud GTM Report to answer a simple but pressing question: where is
What You Need to Know About the AWS ISV Partner Path
For independent software vendors (ISVs) building in the cloud, navigating AWS can feel like leveling up every quarter. The AWS
Why Private Offers and Private Plans Matter for Marketplace Sellers
The Advantages of Private Offers and Private Plans Cloud marketplaces open new sales channels for software sellers, but navigating
AWS Alphabet Soup: A Cheat Sheet of Amazon Acronyms
“Great news, team! AWS just enabled EDS on our MP account. Now we can get enhanced customer data in AMMP
How Kasada Made AWS Marketplace the Center of Its Cloud GTM Strategy
When bot attacks evolve faster than defenses, speed matters. For Kasada, a disruptor in bot mitigation, that speed came not
5 Things to Know About the AWS CPPO Program
Cloud GTM strategies in 2025 are sharper and more competitive than ever. As more buyers push their procurement through AWS
How Grammarly Jumpstarted Its Marketplace Motion with One Leader and a Plan
The cloud marketplace can feel like a black box, especially when you’re starting from zero. There’s pressure from cloud providers,
AWS re:Invent 2024 Key Takeaways
AWS re:Invent 2024 delivered yet another week chalk full of valuable sessions, innovative keynotes, and exciting announcements. From groundbreaking advancements
AWS re:Invent Survival Guide
So you’re planning to attend AWS re:Invent 2024. You might be asking yourself, “How can I get the most out
