How Kasada Made AWS Marketplace the Center of Its Cloud GTM Strategy
When bot attacks evolve faster than defenses, speed matters. For Kasada, a disruptor in bot mitigation, that speed came not […]
AWS
5 Things to Know About the AWS CPPO Program
Cloud GTM strategies in 2025 are sharper and more competitive than ever. As more buyers push their procurement through AWS
How Grammarly Jumpstarted Its Marketplace Motion with One Leader and a Plan
The cloud marketplace can feel like a black box, especially when you’re starting from zero. There’s pressure from cloud providers,
AWS re:Invent 2024 Key Takeaways
AWS re:Invent 2024 delivered yet another week chalk full of valuable sessions, innovative keynotes, and exciting announcements. From groundbreaking advancements
AWS re:Invent Survival Guide
So you’re planning to attend AWS re:Invent 2024. You might be asking yourself, “How can I get the most out
Tackle’s Guide to AWS Marketplace’s CPPO (Channel Partner Private Offers)
Channel Partner Private Offers (CPPO) on AWS Marketplace empower a network of consultants to sell on your behalf. Here’s what you need to know.
Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy
An ISV and a reseller offer their perspectives on the value of CPPO, channel partner relationships, and what it means for the customer.
Tackle’s AWS Marketplace Seller Guide: Decoding the People and Programs
Get to know the ins and outs, lingo, roles, programs, and more behind AWS Marketplace and jumpstart your Marketplace success.
