Snyk Unlocks 3x Increase in Average Sale Price with Tackle

Freeing up engineers to focus on engineering

The team at Snyk had previous experience with the AWS Marketplace and so, as they developed their offerings, they knew it was where they needed to get Snyk listed if they wanted to grow successfully. They also knew that doing so in the right way would involve a lot more than just posting a public listing. It would require taking a high-level, strategic approach with a very deliberate methodology. Also, like many startups, the company’s engineering resources were fairly limited and costly. “We could have taken engineers and assigned them to the task, but doing so wouldn’t have made sense for a number of different reasons, mainly the opportunity cost involved,” says Udi Nachmany, VP Global Cloud Strategy with Snyk. “There’s a kind of sherpas angle to the service and guidance that Tackle provides.” That includes a knowledge of things like best practices for AWS Marketplace sales, strategies for scaling AWS Marketplace businesses, and how to remove the deployment burden from the engineering team.

If you build it, they won’t necessarily come 

Snyk avoided the common mistake startups often make of simply getting their product listed on as many Marketplaces as possible. “Some think the way to achieve success is by taking a scattershot approach; to get their products listed everywhere and hope a few purchases here and there will add up,” Nachmany says. “Sometimes you can get lucky by doing that, but it normally doesn’t work that way. A much stronger approach is to define AWS Marketplace within a clear sales strategy with the help of a partner like Tackle that knows the strengths of the AWS Marketplace.” 

A successful deployment that targets enterprise customers

Snyk knew what they wanted to accomplish. The company has a free product tier, but its purpose is to build usage among individual developers and open source contributors. To be successful commercially, it needed to also secure agreements with business and enterprise customers further down the funnel. And so, while Snyk knew what it wanted to do and the huge potential the AWS Marketplace held, it needed help understanding how to fit those goals into their deployment strategy. That’s where Tackle really delivered. “The implementation was seamless,” Nachmany says. “Tackle really helped us understand how to align our sales goals with the deployment.”  

For example, Tackle provides detailed, centralized reporting tools that help the Snyk team track deals every step of the way. As a result, Snyk is able to receive granular transaction and contract information that isn’t included with standard Marketplace reporting tools — all without requiring any time or effort from their engineering team.

Tackle provides the API, documentation, and more 

Once listed in the AWS Marketplace, Tackle also helps sophisticated customers like Snyk streamline the engineering effort required to further increase efficiencies and maximize returns.

“When Tackle is able to enter the equation and say ‘here’s an API, here’s documentation’ — that’s a big time saver,” Nachmany says.