Never Fear, PagerDuty is Here
Luckily, PagerDuty has been building products to address this trend over the last ten years. An incident resolution platform aimed at boosting agility, availability, and reliability of the digital enterprise, PagerDuty intelligently manages events at a massive scale, integrating global IT organizations and business processes. Users can get alerted quickly, understand, and respond to events or resolve issues, all in real-time and thus faster than ever before.
With over 10,000 customers and as the platform of choice by over 50% of the Fortune 100, the PagerDuty team has extended its services to every vertical and has made it their mission to help companies of all sizes cross this next Digital Transformation chasm.
Every Batman has their Robin
When PagerDuty saw that corporations and enterprises alike were rapidly migrating critical workloads to the AWS cloud, they also saw a new trend. These organizations were looking for continuity in the purchase process and were looking to purchase their infrastructure and software together from AWS. Their only problem? PagerDuty wasn’t available yet on the AWS Marketplace.
PagerDuty wanted to keep internal teams focused on platform innovation and revenue-generation so they turned to their partner, Tackle.io, to help them integrate with and launch in AWS Marketplace.
Best said by PagerDuty’s Sr. Director of Strategic Cloud Alliances, Kirk Punches, “AWS Marketplace has simplified how ISVs can generate visibility and help transact via AWS Marketplace, however, there is still a lot for ISVs to contemplate around technical integration, internal systems integration, GTM, how to do business efficiently and at scale. Tackle helps close these gaps and moved us faster to launch and growth of the business.”
Tackle listed PagerDuty in the AWS Marketplace quickly and efficiently, enabling a key AWS Marketplace feature, Enterprise Contracts. Within the first 30 days of becoming available on AWS, Tackle helped PagerDuty transact two enterprise customers leveraging another feature of the AWS Marketplace, SaaS Contract Private Offers. As if these metrics are not proof enough of ROI, PagerDuty has continued to bring in new logos and market alignment strategies as a result of Tackle’s feedback cycle with customer advisors and AWS sellers. Needless to say, together, PagerDuty and Tackle.io are unstoppable in the AWS Marketplace.
The Next Mission
From here, the sky’s the limit for this partnership. In the 2019 fiscal year, PagerDuty has two goals to grow their partnership with AWS:
- Increase joint selling with AWS, knowing AWS Marketplace is fundamental to aligning with buyers and sellers.
- Leverage analytics provided by Tackle’s Downstream platform to determine how existing customers and new logos can benefit from EDP drawdown and simplifying procurement with Enterprise Contracts.
These goals, with the help of Tackle, are not only achievable but are on track to be expanded before the year’s end.