Why you should be using Tackle Offers
If you’re selling your software through the cloud marketplaces, you already know how valuable they can be. But you’ve probably also bumped into some of the operational headaches, especially when it comes to creating marketplace private offers.
We hear it a lot when talking with ISVs—managing offers, especially across multiple clouds, can be a bit complex. Between permissions, cross-cloud inconsistencies, and manual deal tracking, what should be a growth engine can become a time suck.
Here’s the good news: it doesn’t have to be that way! Many ISVs tell us that using Tackle to create offers directly makes a big difference for their teams by cutting complexity and closing deals faster.
Whether you’re focused on one cloud or active with all three hyperscalers, here’s how Tackle can smooth out the process, transforming private offers from a chore into a competitive advantage.
1. Getting the right people access (without the wait) 🤝
The problem: cloud permissions slow you down
Getting permissions set up correctly inside AWS, Azure, or Google Cloud can be tricky. It often involves:
- Looping in IT to configure IAM roles or Azure AD access.
- Waiting on tickets before sales or ops teams can even start an offer.
- Navigating complex permission structures that differ across clouds and aren’t always intuitive.
The result? Your sales or operations teams are ready to finalize a deal, but they’re stuck waiting for access. We’ve all been there, and it can definitely slow things down.
Tackle simplifies the process, letting you skip the back-and-forth
To give someone access to create or manage offers in Tackle, you just need their email address—that’s it! And you still have control. Just add a user’s email address, assign their role, and they’re ready to go, with no cloud portal logins required. With Tackle:
- Role-based Access Control (RBAC) keeps control tight. You decide who can create offers, edit terms, or just view data.
- It works the same everywhere. Permissions are consistent across AWS, Azure, and Google Cloud.
- You don’t have to depend so heavily on IT. Sales ops can onboard new users in seconds, not days.
Why this matters: faster access means faster deals.
Your team spends less time chasing approvals and more time selling. It’s all about getting your team what they need quickly, without unnecessary hurdles.
2. One place to manage offers across clouds ☁️
The problem: juggling multiple portals
If you’re selling on AWS, Azure, and Google Cloud, you know the drill: different logins, different interfaces, different steps for creating a private offer.
That context-switching kills momentum. It’s manageable, sure, but it’s extra work for your team to learn and keep straight, taking mental energy away from actually getting deals done—which is the goal!
Tackle is your single dashboard for private offers
Tackle brings all marketplace private offers into one spot—a one-stop-shop, if you will!
We’ve worked hard to make the process feel as consistent as possible, regardless of which cloud the offer is for. Here’s how it works:
- Create offers for all three marketplaces in one place.
- Use standardize templates to reduce errors (e.g., pre-filled discount fields)
- Real-time tracking shows where each offer stands (draft, pending, accepted)
The idea is to flatten the learning curve and make life easier for your team. Less training, fewer mistakes, and more deals moving forward. Think of it as your central hub for getting offers out the door (or a forward command center for all you Star Wars fans!).
3. Connecting marketplace deals to your internal records 🌐
The problem: your marketplace win creates a data nightmare
Okay, so you’ve closed a deal on the marketplace. Great! But now:
- How do you easily connect that transaction back to your own systems?
- How does your finance team know which Salesforce opportunity it relates to, or what the internal account ID is?
- How do you ensure accurate and consistent reporting?
Manual tracking is slow and risky. It involves cross-referencing or exporting data and matching it up later, which can be time-consuming and error-prone. A missed field can delay revenue recognition or attribution.
Tackle bridges the gap with custom metadata
To address this common challenge, Tackle lets you embed internal data right into offers:
- Tag Opportunity IDs, internal account numbers, sales rep names, or other custom details your teams rely on during creation.
- Automate order notifications with all the context your finance team needs.
- Export clean records for audit or reconciliation.
Tackle marries the marketplace transaction and your internal records, making tracking, reporting, and booking the deal much smoother for your operations and finance teams.
A relatable example: A $100K AWS Marketplace deal automatically ties back to Opportunity #1234 in Salesforce. No more digging around, just closed-loop reporting.
The bottom line
Navigating the cloud marketplaces is key for growth, but the operational side shouldn’t be a constant struggle.
Our goal with Tackle Offers is to remove some of that common friction around permissions, multi-cloud management, and connecting data. By making these everyday tasks easier, your teams can focus more on what they do best—selling your software and supporting your customers.
Not a customer yet? Interested in learning more? Reach out to us at sales@tackle.io
