Tackle’s Marketplace Leaders Guide to AWS re:Invent 2021

We’re excited for a jam-packed week of in-person sessions, virtual sessions, great networking, and parties at AWS re:Invent in Las Vegas, NV!

Everything kicks off on Monday, November 29th, and runs through Friday, December 3.

We know there’s a lot to take in at the event each year, so we combed through the agenda to break down the best sessions for those interested in Cloud Marketplaces.

Whether you’re a Marketplace veteran or just curious about getting started, here are the best sessions to add to your re:Invent agenda.

Of course, you can always check out other content after registering. There will be more than 1,300 sessions this year, and you can build your schedule through many filters including by products and services, industries, and role.

And when you’re there, make sure to visit the Tackle team at our booth in the Marketplace Pavilion on Wednesday, Dec. 1, and Thursday, Dec. 2. 

See you online and in-line at AWS re:Invent!

Keynotes at AWS re:Invent 2021

Attendees will be able to view live keynotes in-person, and be the first to hear the latest from AWS. All of the keynotes will also be available live for registered virtual attendees, with repeat and on-demand viewing options.

KYN001: Global Partner Summit Keynote

Monday, November 29 at 3:00 – 5:00 PM PST

The Global Partner Summit keynote will be presented by Doug Yeum, Head of AWS Partner Organization, Sandy Carter, Vice President, Worldwide Public Sector Partners and Programs, and Stephen Orban, General Manager of AWS Marketplace and Control Services. Attendees will learn about cloud-powered innovation and the opportunity it creates for AWS Partners, as well as how AWS Partners use the AWS Cloud to build innovative solutions and services, differentiate their businesses, and enable customers in virtually every industry to transform their businesses.

Adam Selipsky Keynote

Tuesday, November 30 at 8:30 – 10:30 AM PST

Adam Selipsky, AWS CEO, will take the stage to share his insights and the latest news about AWS customers, products, and services. 

Swami Sivasubramanian Keynote

Wednesday, December 1 at 8:30 – 10:30 AM PST

Swami Sivasubramanian, Vice President, Amazon Machine Learning, will explore what it takes to put data in action with an end to end data strategy including the latest news on databases, analytics, and machine learning.

Peter DeSantis Keynote

Wednesday, December 1 at 3 – 4:30 PM PST 

Peter DeSantis, Senior Vice President, Utility Computing and Apps, will share how AWS has optimized its cloud infrastructure to run some of the world’s most demanding workloads and give businesses a competitive edge.

AWS Marketplace Sessions at re:Invent 2021

This year there are a handful AWS Marketplace and APN-focused sessions, and these are the top ones we recommend. You can check out the full list here after registering.

GPS209: How to grow your SaaS business and drive revenue with AWS Marketplace

Monday, November 29 at 6:15 – 7:15 PM PST

Demand for software-as-a-service (SaaS) applications is accelerating and software builders are looking at SaaS as a primary business model to reach customers and scale their growth. This session will explore the challenges that SaaS organizations face while building their go-to-market strategies and how to address them. It will also detail how AWS Marketplace helps accelerate the time to bring new solutions to market, streamlines the procurement process for customers, and enhances governance and control, all while creating a strategic channel to acquire new customers, migrate existing customers to the cloud, and grow revenue.

STP205: How running on AWS is paying off for Starburst Data

Tuesday, November 30 at 1:15 – 2:15 PM PST

Starburst Data is helping unlock the value of distributed data by making it fast and accessible, no matter where it lives. Starburst Data partnered with Tackle to launch its offerings on AWS Marketplace. The team raised $164 million in funding and achieved a $1.2 billion valuation in only three years after launching on AWS Marketplace, indicating that AWS has greatly advanced Starburst Data’s ability to offer key solutions at scale. In this session, attendees will explore why Starburst Data uses an AWS-first approach for their go-to-market strategy, how they’ve benefited from using the latest and greatest tech like Graviton, and what co-marketing strategies have worked well for both companies.

MKT202: Transformation, modernization, and governance with AWS Marketplace

Wednesday, December 1 at 2:30 – 3:30 PM PST

Navigating changing business needs and modernizing organizations at scale is no easy feat. In this session, learn how AWS Marketplace streamlines and accelerates your cloud modernization journey by making it easy to find, buy, deploy, and manage third-party software and data solutions that run on AWS. You’ll hear how AWS customers are creating agile organizations with cloud-driven modernization strategies that meet cross-functional technical and business objectives with solutions from AWS Marketplace. In addition, learn how AWS Marketplace accelerates innovation, simplifies procurement, improves governance controls, and optimizes costs to help ensure your organization is positioned for success in the future.

MKT203: Supercharge your reseller pipeline

Wednesday, December 1 at 6:15 – 7:15 PM PST

This chalk talk will introduce the core concepts of establishing a reseller pipeline. Learn how to expand your business by authorizing channel partners to resell, providing blanket and single-use opportunities and discounts, and monitoring your reseller pipeline.

Stay connected at AWS re:Invent

Keep up with all the Marketplace news at AWS re:Invent by following Tackle on Twitter and LinkedIn. 

And when you’re there, make sure to come see our booth in the Marketplace Pavilion on Wednesday, Dec. 1, and Thursday, Dec. 2.