Tackle’s Marketplace Leaders Guide to AWS re:Invent 2020

Top Marketplace Keynotes & Sessions at AWS re:Invent 2020

This year, like everything else, AWS re:Invent looks a little different. Instead of a jam-packed week of in-person sessions, great networking, and parties, we’ll have three weeks to log in to virtual sessions. Everything kicks off next Monday, November 30th and runs through December 18th. 

We know there’s a lot to take in, so we thought we would break down the best sessions for those interested in Cloud Marketplaces. Whether you’re a Marketplace veteran or just curious about Marketplace, here are the best sessions to add to your re:Invent agenda. 

Of course, you can always check out other content. There are over 500 sessions and you can build your schedule by products and services, industries, and role. 

See you online!


Andy Jassy re:InventAndy Jassy Keynote
Date: Tuesday, December 1
Time: 8-11am PT
Speaker: Andy Jassy, CEO at AWS

Description: This is a can’t miss session for so many reasons. Andy Jassy always does a great job sharing a high-level overview of the state of AWS, what’s on the roadmap, callouts for some big customers, and new product launches.




AWS Partner KeynoteAWS Partner Keynote
Date: Thursday, December 3
Time: 8-9:45am PT
Speaker: Doug Yeum, Head of Worldwide Channels and Alliances; Sandy Carter, VP Global Public Sector Partners and Programs; and Dave McCann, VP, AWS Migration, Marketplace, and Control Services

Description: This session looks at how the AWS Partner Network (APN) is helping partners modernize their businesses. You can expect some new services, features, and programs for partners. This will kick off Global Partner Day with specialized partner-focused content programming. 

Pre-show prep: give yourself a head start on this session with some additional reading. Check out this blog on How to Sell More on AWS Marketplace with the ACE Program


Marketplace Sessions

This year there are 12 Marketplace sessions, and these are the top ones we recommend. You can check out the full list here after registering.

AWS Marketplace Sessions

Session 1: Find, Buy and Manage Software on Your Terms
Tuesday, December 1
Time: 1-1:30pm PT

Description: Do you struggle to innovate quickly due to your organization’s long software procurement cycles? In this session, you learn how self-service access to thousands of third-party software offerings in AWS Marketplace can help you find, buy, and deploy the tools you need to innovate. You also hear how BankUnited simplified and modernized existing procurement processes. The session demonstrates how you can use standardized license terms to streamline negotiations and how Private Offers can help you get the best pricing on your third-party software solutions, all simplified onto your AWS bill.


Session 2: Ignite Migration and Modernization with DevSecOps
Date: Wednesday, December 2
Time: 8:15-8:45am PT

Description: Companies employ DevOps practices to expedite production of new application features and accelerate migration to AWS through better collaboration and automated testing. The challenge for many organizations is getting application features delivered at a fast pace while embedding needed security at the speed of DevOps. In this session, learn how AWS users, together with third-party solutions from AWS Marketplace, easily turn the idea of DevSecOps into well-orchestrated operating models. Hear how Silicon Valley Bank used third-party software to improve performance, availability, and security while migrating and modernizing their applications.


Session 3: Clarity and Control: Managing Your Third-Party Software Spend
Date: Wednesday, December 2
Time: 3-3:30pm PT

Description: Organizations want to have comprehensive visibility into their software spend and usage, but need tools that enable them to identify, track, and control their software budgets in the cloud. In this session, see how to analyze third-party software spend and usage from AWS Marketplace in Cost Explorer and cost and usage reports. This session also covers how to use cost tagging capabilities to allocate spend and provide greater cost management visibility into your third-party software costs on AWS. Learn how to create budgets against your third-party software spend in AWS Marketplace.


Session 4: Transformation, Migration, and Governance: Lessons Learned
Date: Thursday, December 3
Time: 11:15am-12:15pm PT
Speaker: Dave McCann, VP, AWS Migration, Marketplace, and Control Services

Description: Hear from Dave about the latest advances in AWS technologies, the future product direction, and customer success stories as they relate to his portfolio he leads that includes AWS Migration Services, AWS Marketplace, AWS Data Exchange, and control service to help organizations modernize and govern their applications. You’ll learn about how these organizations approach the challenges and opportunities of topics such as application modernization, mainframe migration, hybrid environments, and automating resource and application governance. Their real-world experiences and insights can help you execute your cloud transformation with confidence.


Session 5: Who Gets What? Manage Software Licenses Across AWS Accounts
Date: Thursday, December 3
Time: 1-1:30 PT

Description: Organizations often run third-party software alongside AWS services and may struggle with the manual, time-consuming process of managing licenses for users and workloads on AWS. Procurement and asset management teams want to track and manage third-party software licenses centrally to control costs, enhance visibility of their software portfolio, and maintain compliance with license terms. In this session, learn about techniques and tools to manage your organization’s software licenses across hundreds of AWS accounts.


Session 6: Balance Agility and Control with Curated Software Procurement
Date: Tuesday, December 8
Time: 10:30-11am

Description: Organizations want control of and visibility into their software usage, but builders and procurement teams struggle to gain permission for available products. In this session, you learn about tools that help you safely build at speed through transparency and guardrails. You also hear how Nationwide Insurance balanced necessary purchasing controls with easy access to software teams that was needed to drive innovation and agility. See a demonstration of how you can incorporate software procurement into your existing centralized approval processes, and learn how to better identify, track, and control your software spending.


Session 7: Greenfield to Self-Service Automation
Date: Tuesday, December 8
Time: 12-12:30pm

Description: Organizations seek methods to streamline cloud migration but struggle to easily set up and govern secure multi-account environments. AWS has partnered with independent software vendors (ISVs) to create integrated solutions for AWS Control Tower to enable faster setup of your AWS accounts. In this session, Symetra financial services discusses its journey from on-premises to AWS. Learn how Symetra built a self-service solution that allows teams to migrate applications from data centers to the AWS Control Tower multi-account environment using CloudEndure, infrastructure resources from AWS Service Catalog, and secure third-party solutions from AWS Marketplace.


Startup Session
Accelerating Startup Success with AWS Marketplace
Date: Friday, December 11
Time: 9-10am PT

Description: For years, AWS Marketplace has been known as a curated digital catalog that allows customers to procure software at the speed of the cloud. But in this session, you’ll hear from AWS subject matter experts and first-hand guidance from Tackle customer, Auth0 on how startups are using AWS Marketplace to drive meaningful co-sell opportunities with AWS customers. Startups are uniquely positioned to meet the emerging demands of customers moving to the cloud but often struggle to figure out how with limited resources. This session will go beyond the “what is AWS Marketplace” to give startups a step by step guide to adopt AWS Marketplace as a new sales channel. Register here.


Important things to know

1:1 Chat
AWS will have 1:1 chats occurring during scheduled sessions to answer any questions you have. 

Ask the Experts
The ‘Ask the Experts’ sessions are a chance to ask general AWS product, service, and solution questions. This is in addition to the session-specific teams available during the Marketplace sessions. The AWS Marketplace team will be available to answer questions about your listing, Private Offers, marketing, etc. Hours are below:

  • AMER: 11:45-3:45pm PT, Tuesday—Thursday
  • APAC: 11:45-3:45pm SGT, Wednesday—Friday
  • EMEA: 11:45-3:45pm GMT, Wednesday—Friday

Still have questions? Check out the re:Invent FAQs page for answers to all your questions.

Stay connected at re:Invent
Keep up with all the Marketplace news at re:Invent by following Tackle on Twitter and LinkedIn.