Two half-days. One big leap forward in your Cloud GTM strategy.
The Cloud GTM landscape isn’t just evolving—it’s accelerating. Are you keeping up?
On May 6-7, Tackle’s Cloud GTM XP returns for its fourth year—bigger, bolder, and more action-packed than ever. This virtual experience will bring together the top minds across sales, revenue, product, and cloud partnerships to talk about the latest trends, share battle-tested playbooks, and discuss what’s next for driving revenue in the clouds.
This isn’t just another webinar series. It’s where the industry’s best come together to share what’s working (and what’s not) in today’s fast-moving market. Whether you’re focused on product-led growth, innovation for marketplace strategies, or scaling efficiently, here’s what you can expect from this year’s event.
Vision & keynotes: Where Cloud GTM is going
We’ll kick things off with a major keynote from Tackle’s CEO, John Jahnke, driving into the forces reshaping Cloud GTM—from the rise of AI-powered sales motions to the evolving role of marketplaces in enterprise deals. Expect bold predictions, emerging trends, and a clear view of where savvy teams are placing their bets.
Hyperscaler insights: what the cloud providers are seeing
The big cloud providers have a front-row seat to the biggest shifts in buyer behavior. In these sessions, you’ll hear directly from their leaders on:
- How enterprises are rethinking procurement through marketplaces
- The growing impact of co-sell and marketplace private offers
- What’s working and what’s challenging with PLG motions
ISV deep dives: lessons from the trenches
Talking about things in theory is great, but nothing beats hearing about first-hand experiences.
Leaders from top-performing ISVs will break down their hardest-won GTM lessons, featuring speakers from:
Plan your experience: the complete session-by-session guide
Day 1: The big stuff—where Cloud GTM is really headed
- Opening keynote: The State of Cloud GTM
John Jahnke, Tackle CEO, will share his perspective on where the industry stands today and where it’s going next.
- Hyperscaler sessions with AWS and Google
From industry trends to best practices to where they’re headed, hear it all directly from the cloud providers.
- An overview of Salesforce’ Cloud GTM journey
Learn how one of the biggest names in tech adapted its strategy for the cloud era and found unparalleled success.
- CRO fireside chat on efficient growth strategies
Hear Jake Simpson, Tackle CRO, and top revenue leaders dive into the tactics and mindset shifts defining modern GTM strategies.
- Closing keynote
Dillon Woods, Tackle CTO, will close out Day 1 with emerging trends in PLG, storefronts, and the decomposition of data.
Day 2: Tactical plays and what’s next
- Opening keynote + Tackle’s big product launch
Join Adam Boyle, VP of Product at Tackle, and special guests for the unveiling of our Cloud Revenue Operating System—built to power revenue teams inside the workflows they already use every day.
- Persona-specific sessions with top-performing ISVs and thought leaders
Asana, Island.io, Infor, and Redgate will each speak on sessions around Alliances, and Cloudbees, MEDDICC, and Crowdstrike will share on the RevOps track.
- 3 Cloud GTM lightning rounds with Tackle customers
Quick-hit insights on what’s working to scale Cloud GTM featuring Darktrace, Bugcrowd, and Grammarly.
- Closing keynote and a look ahead at what’s next
Adam Boyle and special guests will close out Cloud GTM XP with a look at the future—from ecosystem innovation to global expansion, you’ll hear what’s fueling our product roadmap vision.
Ready to level up? We’ll see you there!
Cloud GTM XP has grown every year because it delivers real value, not just inspiration. Whether you own alliances, drive revenue operations, or lead product, this is where you’ll find the frameworks, insights, and inspiration to power the next phase of your Cloud GTM. Learn from the best. Get tactical. And leave with ideas you can use from the very start.
Register now to be part of the future of Cloud GTM. We’ll see you there!
