AWS re:Invent 2024 delivered yet another week chalk full of valuable sessions, innovative keynotes, and exciting announcements. From groundbreaking advancements in cloud technology to actionable strategies for ISVs navigating their cloud journeys, re:Invent had something for everyone.
The Tackle team thoroughly enjoyed connecting with partners, peers, and customers throughout the week, and we’re excited to share what we learned. In this blog, we’ll cover our key takeaways from AWS re:Invent 2024—perfect for those who missed the event or attendees looking for a comprehensive recap alike.
Key takeaways and announcements from AWS re:Invent 2024 include:
- AWS Marketplace Innovations
- Co-Sell Program Updates
- Competency and Partner Enablement
- Migration Acceleration Program (MAP)
- The AI Boom
Key Takeaways
AWS Marketplace Innovations
Buy with AWS. While not new this week, Buy with AWS gained significant attention as a breakthrough feature that enables customers to easily discover and purchase AWS Marketplace solutions directly from partner websites. This co-branded experience makes procurement easier than ever by integrating AWS’ trusted infrastructure with partner solutions.
By simplifying the purchasing process, Buy with AWS helps partners maximize their reach while providing buyers with a seamless, secure, and convenient way to adopt Marketplace solutions.
Foreign Currency Support. AWS has expanded its foreign currency support, enabling sellers to create private offers in major global currencies including EUR, GBP, JPY, and AUD. Sellers can now receive payments directly into local bank accounts, streamlining cross-border transactions and reducing foreign exchange complexities. For many sellers, this addresses a longstanding challenge, making it easier to engage with a broader customer base and drive international sales growth.
AI-Powered Recommendations. AWS has rolled out enhanced tools for SaaS product discovery in AWS Marketplace, powered by personalized AI-driven comparisons. This long-awaited update makes it easier to find complementary solutions, much like bundling options found in retail marketplaces. Thanks to a partnership with G2, buyers can now benefit from enhanced recommendations from integrated user reviews, helping them make more informed choices. This collaboration simplifies decision-making, helping companies find the right solutions to meet their needs while streamlining the purchasing experience.
Co-Sell Program Updates
SaaS Revenue Recognition for ISVs. This is a huge update on the co-sell front. AWS has expanded its SaaS Revenue Recognition program to all ISV Accelerate Partners ,which means level playing field for capturing the attention of the AWS sales teams. SaaS offers through marketplace now compensate AWS sellers, incentivizing co-selling efforts and driving revenue growth. This is great news for ISVs, because it means a stronger alignment with AWS sales teams and more opportunities to scale.
Partner Connections. AWS has also introduced new features to enhance collaboration among partners, empowering them to discover and engage with each other to create joint solutions for customers. By streamlining collaboration, facilitating partner discovery, and supporting joining GTM strategies, these updates enable partners with complementary expertise to expand their reach, deliver innovative offerings, and accelerate sales cycles. The result? Stronger alliances, better outcomes, and a more dynamic partner ecosystem.
Competency and Partner Enablement
Generative AI Competency Partners. AWS has introduced the Generative AI Competency to highlight partner expertise in cutting-edge AI solutions. This new program helps ISVs differentiate themselves in a rapidly growing AI market, showcasing their abilities to customers looking for innovative technologies.
Partner Central Updates. AWS has improved Partner Central with new tools for partners managing the platform. These updates streamline partnerwork flows, including near real-time collaboration features like a Slack integration, generative AI-powered sales matching, and DIY APIs for seamless CRM integration and co-sell operations.
Migration Acceleration Program
AWS Migration Program (MAP). This program is designed to help accelerate and simplify customers’ journey to the cloud. Offering a combination of technical support, financial incentives, and cost-reducing tools, MAP accelerates cloud adoption while minimizing complexity. Notably, the program now includes support for AI and AI generative workloads.
The AI Boom
Less of an announcement or product update, and more of a thought; the presence of AI was impossible to miss at re:Invent 2024—nearly every booth featured AI in some capacity. People are funding every AI concept under the sun, with many startups led by brilliant engineers who excel and building cutting-edge solutions but perhaps struggle with sales.
That’s where AWS Marketplace comes in. Selling on marketplace offers these new AI companies an easy path to reach buyers, simplify procurement, and focus on what it is they do best: innovating. For these AI founders, marketplace can be the key to scaling faster and turning groundbreaking ideas into widespread adoption, and Tackle can help get them there.
What does this mean for ISVs and marketplace buyers?
AWS re:Invent this year introduced a range of updates that promise to drive significant value for ISVs and marketplace buyers alike.
For ISVs, expanded foreign currency support and local payment options open doors to global markets, while enhanced co-sell initiatives strengthen alignment with AWS sellers to boost revenue opportunities. Tools like Buy with AWS and Partner Central integrations further streamline operations, enabling ISVs to deliver smoother, more efficient customer experiences.
For marketplace buyers, these updates simplify procurement with transactions in preferred currencies and improve solution discovery through AI-driven recommendations and co-branded procurement experiences. Additionally, enhanced collaboration tools and expanded competencies empower ISVs to work more closely with AWS and other partners, addressing complex customer needs with innovative, tailored solutions.
How Tackle helps
Tackle empowers ISVs to take full advantage of these updates by streamlining marketplace listings, optimizing co-sell readiness, and navigating global marketplace transactions. With tools like Buy with AWS integration, Tackle ensures a seamless customer experience and helps ISVs scale internally. Our custom analytics and reporting enable data-driven decisions, while our expertise in AWS Marketplace best practices supports efficient integration and localized market strategies. Tackle also improves co-sell collaboration, offers compliance guidance, and provides tailored strategies to drive growth.
Want to know more about how Tackle can help? Schedule a demo.
