Our 2026 roadmap focuses on three advantages: automate your workflows with intelligent automation that scales, differentiate your deal with smarter insights and actionable guidance, and expand your revenue across partners, products, geographies, and marketplaces — without increasing operational complexity.
This month, all three showed up. Here’s what we shipped and why it matters.
Tackle x AWS: Co-launching what’s next
We kicked off March with not one but two co-launches alongside AWS, both designed to help sellers unlock new revenue and operate with more precision.
AWS Concurrent Agreements: Bigger Deals, Better Visibility
For years, AWS buyers could only hold one active agreement per product per account. That meant workarounds for some of the most common selling scenarios — multi-business-unit procurement, mid-term expansions, and repeat purchases. Deals got stuck. Revenue got delayed. Sellers had to get creative.
That era is over. AWS Marketplace Concurrent Agreements lets buyers hold multiple active agreements for the same product within a single account. Different business units can procure independently with their own negotiated terms and pricing. Expansions can happen immediately instead of waiting for renewal cycles. And deals that couldn’t close before? Now they can.
Tackle is an official AWS co-launch partner for this capability, and we didn’t just add support, we built a new experience around it:
- Tackle Contracts gives teams a centralized view to manage all current and historical AWS contracts, including partner-owned contracts, across every product — whether or not Tackle manages the listing.
- Smarter Notifications deliver real-time, cloud-sourced email alerts triggered instantly by AWS status changes, replacing legacy notifications with clearer, more actionable updates.
This is a meaningful shift for every SaaS seller on AWS Marketplace and Tackle’s new contracts experience is built to take full advantage of it.
Cloud GTM Coach v1.4: Now Supercharged with AWS Partner Central Agents
Tackle’s Cloud GTM Coach is the only AI-powered agent purpose-built for Cloud GTM — helping teams discover high-propensity deals, automate co-sell submissions, and generate content, all natively inside Salesforce. With v1.4, it just got even sharper.
Our second co-launch this quarter brings AWS’ new Partner Central agentic capabilities directly into the Coach architecture, adding three new capability areas:
– Pipeline Insights — Query your ACE pipeline: lost deal trends, partner history by customer, and stale or flagged opportunities
– Next Step Recommendations —Get guided actions to progress a deal — evaluated against AWS standards with clear gaps to close.
– Funding Recommendations — Instantly see which funding programs a deal qualifies for: MAP, POC, MPOPP, and WMP.
Here’s how Starburst sees it:
“AI is only as powerful as the data and workflows behind it, which is why Tackle’s approach stands out. By bringing AWS agentic capabilities directly into Salesforce, they’re making co-sell more intelligent and actionable for sellers. For companies like Starburst working closely with AWS, it’s a smarter way to collaborate and accelerate cloud growth”
— Jessica Miller, Sr. Cloud Alliances Leader, Starburst
Tackle built GTM Coach from the ground up to make Cloud GTM sellers smarter. AWS’ Partner Central agents make it even more powerful. Together, this is what AI-driven co-sell looks like.
Already on Agentforce? Great. Been waiting for the right use case? This is it.
→ Check out Cloud GTM Coach on the Salesforce AgentExchange
Google Co-sell inside Tackle for Salesforce has arrived
This one’s a milestone. Tackle now supports the ability to initiate Google Cloud co-sell directly from Salesforce, joining AWS and Microsoft to bring multi-cloud workflows into one, central experience.
Now your team can create and manage Google deal registrations directly from Salesforce, bringing Google Cloud into the same operational rhythm as AWS and Microsoft. Create, validate, and submit deals with intelligent field mapping, track everything in Salesforce with real-time writeback and activity history, and edit, resubmit, or close deals. For teams managing deal registrations at volume, the ability to bulk create deal registrations is also available.
Want to take it for a test drive first? Teams can now test their Google co-sell integrations with full mocked operations in sandbox before going live. This is now available in early access for Tackle customers.
Join us on March 24 for Google Cloud Marketplace: Your Growth Engine for 2026.
Sign up for a free virtual event featuring co-sell strategies, marketplace GTM tactics, and ecosystem growth insights from Google Cloud leaders, top ISVs, and Tackle’s own John Jahnke and Vathsalya Senapathi. Save your spot
That’s a wrap on March! Smarter automation. Sharper intelligence. Expanded reach. Everything we shipped this month ladders up to where we’re headed, and we’re just getting started. See ya back here next month.
