2025 State of Cloud GTM Report
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The future of software sales runs through Cloud GTM. This year’s data shows just how fast it’s accelerating.
We surveyed SaaS leaders across the industry to give the clearest picture yet of where the market stands and where it’s headed.
The results show a market in transition:
- Marketplace revenue share is climbing faster than ever.
- Teams are staffing up aggressively for Cloud GTM.
- Benefits are shifting from lead gen to committed spend and acceleration.
- But friction with hyperscalers and operational execution remains.
Want to see the full report results and preview our predictions for Cloud GTM in 2026?
