The end-to-end platform that operationalizes software selling through cloud marketplaces so you can meet buyer demand and maximize cloud partnerships.
Tackle PlatformTackle: Cloud GTM XP
Cloud GTM XP: On-Demand Sessions & Recaps
Watch the sessions from Tackle’s annual Cloud GTM XP event, featuring strategies for scaling cloud go-to-market, co-sell strategy, and Marketplace revenue across AWS, Microsoft Azure, and Google Cloud.
Watch the Sessions
Keynote
How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One
How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One
How Honeycomb Built a Marketplace-First Cloud GTM Motion on AWS
How GitLab Consolidated Its Multi-Hyperscaler Marketplace Motion
Marketplace PLG and the Agentic Future of Co-Sell for ISVs on AWS
Building a Full-Stack GTM Platform: Tackle, PartnerStack, and AppDirect
How the Microsoft Marketplace Drives Channel-Led Cloud Growth
How Datadog Scaled Co-Sell Into a Growth Engine
Building and Monetizing AI Agents on Google Cloud Marketplace
Inside Tackle’s Automation Everywhere Strategy
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Key Takeaways from Cloud GTM XP
See how ISVs can scale revenue growth across co-sell, Marketplace, data, and operations. Our speakers share their approaches for building stronger cloud partnerships, improving sales execution, and scaling go-to-market efforts across platforms.
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AI Is Reshaping Cloud GTM
AI is reshaping buyer research, cloud spend, software distribution, and the way teams think about product-led and partner-led growth.
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Marketplace Is Becoming a Bigger GTM Engine
Cloud Marketplaces now support self-service buying, private offers, resale, channel partners, co-sell, and committed cloud spend.
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Scaled Co-Sell Depends on Operational Discipline
The strongest teams build co-sell into seller workflows, enablement, CRM processes, reporting, and everyday sales execution.
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Data and Automation Are the Next Advantage
Buyer signals, PLG telemetry, APIs, AI agents, and CRM workflows help teams prioritize accounts and reduce manual GTM work.
What Is Cloud GTM XP?
Cloud GTM XP is Tackle’s annual virtual event for ISV leaders across sales, revenue, and cloud partnerships.
Sessions cover co-sell, Marketplace transactions, and Cloud GTM strategy across AWS Marketplace, Microsoft Commercial Marketplace, and Google Cloud Marketplace. Past speakers include practitioners from CrowdStrike, GitLab, Seeq, and Honeycomb. All sessions are available on demand.
All Sessions are Available On Demand
Build Your Cloud GTM Strategy With Tackle
Tackle helps ISVs operationalize Cloud GTM across Marketplace, co-sell, buyer data, and partner workflows so teams can move from strategy to scalable revenue.
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Go Deeper into Cloud GTM
Automate cloud partnership opportunities and bring co-sell directly into Salesforce for streamlined revenue growth.
Tackle Co-SellCreate, track, and close marketplace private offers across AWS, Google Cloud, and Microsoft.
Tackle Marketplace OffersAI-powered buyer intelligence that surfaces high-probability cloud marketplace transactions and co-sell opportunities.
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