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  • The Tackle Platform
        • Tackle Platform
          • Platform Overview
          • Launch
          • Transact
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        • By Role
          • Alliances
          • Revenue Leaders
          • Sales Operations
          • Finance Teams
          • Founder & CEO
        • Latest Blogs

          Tackle’s Guide to AWS Marketplace’s CPPO (Channel Partner Private Offers)

          The CFO’s Perspective on Revenue Efficiency & Cloud GTM

  • Building a Cloud GTM
    • What Is Cloud GTM
    • Selling on Cloud Marketplaces
    • The Tackle Advantage
  • Customers
    • Customer Stories
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          • All Resources
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          Tackle’s Guide to AWS Marketplace’s CPPO (Channel Partner Private Offers)

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Blogs

Cloud Marketplace news covering AWS, Google Cloud, Microsoft, and Red Hat Marketplaces to keep you informed, help you accelerate revenue, and nail your cloud go-to-market.

Blogs
July 19, 2022

Partnering with Microsoft to shape the future of h ...

Tackle furthers a strategic partnership with Microsoft to help ISVs accelerate revenue growth through Microsoft commercial marketplace

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Blogs
July 14, 2022

What Do B2B Buyers Want

B2B buyer preferences are rapidly changing. Learn what leaders from G2, Google Cloud, and Outreach think about the evolving B2B landscape.

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Blogs
July 7, 2022

Tackle’s Microsoft commercial marketplace Seller ...

The Microsoft commercial marketplace connects you with millions of customers. Learn about the Marketplace, partnerships, and how to go-to-market with Microsoft.

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Blogs
June 23, 2022

A DIY Approach to Co-selling

Here’s how to put together some DIY Marketplace wins and pave the way for a better co-selling partnership with the Cloud Providers.

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Blogs
June 14, 2022

Why Cloud Marketplaces Might Save Your Business

Why cloud spend and Cloud Marketplace are a good bet during times of economic uncertainty.

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Blogs
June 1, 2022

How I Tackle Marketplace with Ruthy Ross, SailPoin ...

Ruthy Ross leads the AWS technology alliance at SailPoint. She is responsible for the global AWS partnership's vision, strategy, and field enablement.

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Blogs
May 26, 2022

Level-Up Your Cloud Marketplace Game

Leadership from DataStax and StreamSets talk about their journey from digital-selling newbie to Marketplace champ.

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Blogs
May 17, 2022

How Cloud Marketplaces are Changing the Future for ...

Channel partners who effectively leverage Cloud Marketplaces early will differentiate themselves from competitors.

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Blogs
May 10, 2022

Co-selling 101 for Startups: Stand Out In A Crowde ...

Tackle demystifies co-selling and offers practical suggestions for forging a profitable partnership with the Cloud Providers.

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Blogs
April 27, 2022

Startup Essentials: Making the Most of AWS Marketp ...

Tugboat Logic, WEKA, and Tackle share proven strategies to help startups make the most of AWS Marketplace.

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Blogs
April 14, 2022

3 Reasons Buyers Are Flocking to Cloud Marketplace ...

Tackle CRO Don Addington breaks down why buyers prefer to purchase software through the Cloud Marketplaces.

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Blogs
April 7, 2022

The New Rules of B2B Software Marketing

Tackle’s VP of Marketing Nicole Smith and OutSystems’ CMO Robson Grieve explore evolving software purchasing preferences and how to market to today’s buyer.

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