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  • The Tackle Platform
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        • By Role
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          • Founder & CEO
        • Latest Blogs

          Tackle’s Guide to AWS Marketplace’s CPPO (Channel Partner Private Offers)

          The CFO’s Perspective on Revenue Efficiency & Cloud GTM

  • Building a Cloud GTM
    • What Is Cloud GTM
    • Selling on Cloud Marketplaces
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          Tackle’s Guide to AWS Marketplace’s CPPO (Channel Partner Private Offers)

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Blogs

Cloud Marketplace news covering AWS, Google Cloud, Microsoft, and Red Hat Marketplaces to keep you informed, help you accelerate revenue, and nail your cloud go-to-market.

Blogs
November 17, 2022

Top 5 Marketplace Tips from Successful Sellers

Learn valuable tips from companies that have built and scaled a successful Marketplace business.

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Blogs
November 9, 2022

Leveraging Tackle Prospect to Identify the Right B ...

Learn how Tackle helps sellers assess their pipeline for Marketplace buyers and target the right accounts.

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Blogs
October 22, 2022

Listing Your SaaS Offer on a Cloud Marketplace: It ...

Listing on Cloud Marketplaces can seem daunting. It requires hard work and coordination across multiple teams. Here are the stakeholders you need to get on board to get l ...

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Blogs
October 6, 2022

Cloud Marketplaces: An Even Keel in an Uncertain E ...

Cloud Marketplaces are positioned to create resilience despite economic uncertainty and ISVs that leverage them will differentiate themselves from competitors.

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Co-selling with Microsoft Azure
Blogs
September 29, 2022

A Guide to Co-selling with Microsoft

Learn about Microsoft co-selling, including a high-level overview of requirements and best practices.

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Blogs
September 23, 2022

The Digital Future of Software Sales

In the future of software GTM, sellers will help buyers buy digitally. Tackle CEO John Jahnke explains the challenges of today's go-to-market systems and how the sees the ...

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Blogs
September 14, 2022

Tackle’s Google Cloud Marketplace Seller Guide

The Google Cloud Marketplace connects you with millions of potential customers. Learn about the Marketplace, partnerships, and how to co-sell with Google Cloud.

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Blogs
September 8, 2022

Grow Your Startup with Microsoft Commercial Market ...

Algolia’s VP for Cloud Partnerships and Nasuni’s head of Global Microsoft Alliance discuss the keys to success when working with Microsoft and listing on the Microsof ...

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Blogs
September 1, 2022

How to Sell More on AWS Marketplace With the ACE P ...

Marketplaces are eager to help you sell, and leveraging AWS Marketplace’s APN Customer Engagements (ACE) program can accelerate your success. Here are the key things yo ...

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Blogs
August 25, 2022

4 Major Improvements to the AWS Partner Path

The AWS Partner Path helps ISVs deepen their engagement with AWS. Here are some highlights of the program.

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Blogs
August 16, 2022

5 Things We Learned About B2B Software Buying Tren ...

G2’s Amanda Malko explores the evolution of B2B software sales and provides insight into what today’s buyers prefer. As the B2B software buying experience becomes mor ...

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Blogs
August 11, 2022

How I Tackle Marketplace with Salima Kaissi, Okta

Salima Kaissi is the Director of Business Development and Cloud Partnerships at Okta.

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